The TasteBars Snack Bars Come in Six Flavor Options
Michael Hemsworth — May 19, 2020 — Marketing
References: tastebars & snackandbakery
Many snack bars on the market have delicious flavors but are often loaded with sugar, so the TasteBars snack bars are intended to change this. The snack bars are completely free from added sugar, which makes them suitable for those who practice the Keto diet or who are looking to reduce the amount of carbohydrates they eat. The bars come in six flavor options including Delicious Original, Banana Bread, Heavenly Chocolate, Chocolate Chilli Chia, Tasty Peanut Butter and Peanut Butter Chocolate.
The TasteBars snack bars stand for Take Away Sugar, Taste Exceptional and are part of the continued demand for low or no-sugar products as consumers seek out ways to reduce or eliminate the ingredient from their diet.
The TasteBars snack bars stand for Take Away Sugar, Taste Exceptional and are part of the continued demand for low or no-sugar products as consumers seek out ways to reduce or eliminate the ingredient from their diet.
Trend Themes
1. Low-sugar Snacks - This trend highlights the increasing consumer demand for snacks with reduced or no sugar, presenting an opportunity for innovative products and formulations in the snack industry.
2. Keto-friendly Products - The rise in popularity of the Keto diet creates a market for snacks like TasteBars that are suitable for individuals following this low-carb, high-fat eating plan, suggesting potential for disruptive innovation in the health food industry.
3. Alternative Ingredients - The use of alternative ingredients to replace added sugars in products like snack bars can open opportunities for food manufacturers to develop new and innovative recipes, catering to health-conscious consumers in the food industry.
Industry Implications
1. Snack Industry - The snack industry can tap into the demand for low-sugar snack bars like TasteBars by offering innovative and flavorful alternatives to conventional sugary snacks.
2. Health Food Industry - The health food industry can benefit from the growing trend of Keto and low-carb diets by developing and marketing products like TasteBars that align with these dietary preferences.
3. Food Manufacturing Industry - Food manufacturers can seize the opportunity to incorporate alternative ingredients and develop novel recipes for sugar-free snack bars, catering to the evolving preferences of health-conscious consumers.
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