Taika's Plant-Based Beverages Support Calm, Focus and Clarity
Laura McQuarrie — May 14, 2020 — Lifestyle
References: WWW.TAIKA.CO & sprudge
Taika makes ready-to-drink adaptogen-infused canned coffee beverages that are described as the perfect blend of coffee and adaptogens. Together, the blend of ingredients are also said to balance out the highs and lows caused by caffeine.
The plant-based beverages are powered by ingredients like adaptogenic cordyceps, lion’s mane, reishi, ashwagandha, and L-theanine, which boast benefits for calm, focus and clarity. While Taika's sugar-free and keto-friendly macadamia latte is said to taste like melted coffee ice cream, there are also other conveniently packaged options to choose from, including an oat milk latte and the unsweetened black coffee.
Noticeably, the cans all share a phone number and consumers are encouraged to reach out and text the brand.
Image Credit: Taika
The plant-based beverages are powered by ingredients like adaptogenic cordyceps, lion’s mane, reishi, ashwagandha, and L-theanine, which boast benefits for calm, focus and clarity. While Taika's sugar-free and keto-friendly macadamia latte is said to taste like melted coffee ice cream, there are also other conveniently packaged options to choose from, including an oat milk latte and the unsweetened black coffee.
Noticeably, the cans all share a phone number and consumers are encouraged to reach out and text the brand.
Image Credit: Taika
Trend Themes
1. Adaptogenic Beverages - Businesses in the beverage industry should explore incorporating adaptogens into their drink offerings to appeal to health-conscious consumers seeking functional benefits.
2. Sugar-free and Keto-friendly - Industries such as food and beverage may consider developing more sugar-free and keto-friendly options to cater to consumers' dietary restrictions and preferences.
3. Convenient Packaging - Companies in the food and beverage industry would benefit from designing packaging that offers convenience to consumers who are living fast-paced lifestyles and that allows them to enjoy the product on-the-go.
Industry Implications
1. Beverage - With the increasing focus on functional ingredients, beverage companies should explore adding adaptogens into their drink products.
2. Food - Food businesses may want to develop more sugar-free and keto-friendly options to cater to consumers' dietary restrictions and preferences.
3. Packaging - Companies in the packaging industry can innovate on convenience by creating packaging that appeals to busy, on-the-go consumers, such as resealable, travel-friendly packaging or packaging with built-in utensils or straws.
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