The Sara Lee Delightful Breads Now Include a New Offering
Michael Hemsworth — January 21, 2021 — Marketing
References: saraleebread & snackandbakery
The Keto diet and bread aren't usually associated with one another, but the Sara Lee Delightful breads are intended to change this with a new product that is targeted towards the preferences of today's consumers. The lineup now includes the White Made with Whole Grain Bread that joins the Healthy Multi-Grain and the Honey Whole Wheat, which are all high in fiber with just 90 calories per two-slice serving. The White Made with Whole Grain Bread also features a Keto-friendly recipe that has six grams of net carbs per slice.
Marketing Director of Sara Lee Bread Ben Buch spoke on the new Sara Lee Delightful bread saying, "As 2021 kicks off, we at Sara Lee know that diet-based New Year’s resolutions are top-of-mind for many consumers who are looking to start the year off on a healthier note. With a sleek new look for our Delightful packaging and a delicious new variety, we’re proud to continue providing our fans with flavorful options that are made with whole grain and prove healthy can be delicious, too.”
Marketing Director of Sara Lee Bread Ben Buch spoke on the new Sara Lee Delightful bread saying, "As 2021 kicks off, we at Sara Lee know that diet-based New Year’s resolutions are top-of-mind for many consumers who are looking to start the year off on a healthier note. With a sleek new look for our Delightful packaging and a delicious new variety, we’re proud to continue providing our fans with flavorful options that are made with whole grain and prove healthy can be delicious, too.”
Trend Themes
1. Calorie-conscious Bread - There is a growing demand for baked goods which are low in calories, but high in nutritional value.
2. Keto-friendly Products - The popularity of the keto diet has created demand for high-fat, low-carb foods, including baked goods.
3. Healthy Packaging Designs - Consumers increasingly desire packaging designs that are aesthetically pleasing and convey a sense of healthfulness.
Industry Implications
1. Bakery Industry - Bakeries can capitalize on the calorie-conscious trend by creating low-calorie versions of their popular baked goods.
2. Health Food Industry - Companies in the health food industry can develop keto-friendly snacks and baked goods for consumers on low-carb diets.
3. Packaging Industry - The trend towards health-conscious packaging presents an opportunity for the packaging industry to develop new, attractive packaging designs for healthy foods.
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