CC15 Produces Affordable Jeans from Reclaimed Fabrics
Hayley McGlone — July 27, 2016 — Eco
References: cc15.us
CC15 is a California-based denim company that upcycles reclaimed denim in an effort to reduce the vast amount of waste in the apparel industry. Founder Nathan Bogle is aiming to have a denim brand that has a minimal carbon footprint, while creating a quality product for consumers.
Bogle was inspired by England's CC41 (Controlled Commodities) revolution in the post World War II era, which focused on the need to reduce environmental impact and overconsumption. CC15 only uses dead stock denim and pocketing for the materials in its jeans. The production of the CC15 jeans takes place in a 15 mile radius within Los Angeles, California. The upcycled denim jeans are currently only sold in California but Bogle is looking to start national distribution of his product. With CC15, Bogle is showing consumers that it is possible to source and make a quality product without being wasteful.
Bogle was inspired by England's CC41 (Controlled Commodities) revolution in the post World War II era, which focused on the need to reduce environmental impact and overconsumption. CC15 only uses dead stock denim and pocketing for the materials in its jeans. The production of the CC15 jeans takes place in a 15 mile radius within Los Angeles, California. The upcycled denim jeans are currently only sold in California but Bogle is looking to start national distribution of his product. With CC15, Bogle is showing consumers that it is possible to source and make a quality product without being wasteful.
Trend Themes
1. Upcycling - As the fashion industry tries to become more sustainable, upcycling, like CC15's use of reclaimed fabrics, presents an innovative option for reducing waste.
2. Local Sourcing - CC15's decision to source all materials within a 15 mile radius in Los Angeles showcases the opportunities for local sourcing and production in the apparel industry.
3. Minimal Carbon Footprint - By focusing on reducing their carbon footprint, companies like CC15 can offer innovative options for consumers looking to support sustainable brands.
Industry Implications
1. Fashion - Upcycled denim, like CC15's products, presents a disruptive innovation opportunity for the fashion industry as it tries to become more sustainable.
2. Sustainable Manufacturing - CC15's focus on using all dead stock denim and a minimal carbon footprint displays an innovative opportunity for the manufacturing industry to become more sustainable.
3. Retail - As consumers become more environmentally conscious, CC15's upcycling methods and local sourcing present a disruptive innovation opportunity for retail companies to address their customers' desire for sustainable products.
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