The New Sock-Like Adidas Sneakers are Great for Summer
Riley von Niessen — May 11, 2017 — Fashion
Stan Smiths have become a staple for many consumers over the years due to their timeless build -- however now that the model has become so popular, a series of sock-like adidas sneakers have become available to offer consumers some more variation.
Like the Stan Smiths, the sock-like adidas sneakers have mostly monochrome uppers that are balanced with matching soles that feature the German sportswear giant's name on the sides of the heels. On the uppers, which are made from the brand's breathable and flexible Primeknit material, the heels feature adidas' branding as well, with a colorful tab that makes the Stan Smith inspiration instantly clear.
The sock-like adidas sneakers come in two colorways: white and bright green, and baby pink and black.
Like the Stan Smiths, the sock-like adidas sneakers have mostly monochrome uppers that are balanced with matching soles that feature the German sportswear giant's name on the sides of the heels. On the uppers, which are made from the brand's breathable and flexible Primeknit material, the heels feature adidas' branding as well, with a colorful tab that makes the Stan Smith inspiration instantly clear.
The sock-like adidas sneakers come in two colorways: white and bright green, and baby pink and black.
Trend Themes
1. Sock-like Sneakers - Opportunity for footwear brands to innovate by creating sneakers with a sock-like design for enhanced comfort and flexibility.
2. Primeknit Material - Potential for material suppliers to develop and promote breathable and flexible fabrics like adidas' Primeknit for various applications in the fashion and sports industries.
3. Monochrome Uppers - Designers can explore the trend of using monochrome uppers for shoes and other fashion items to create a timeless and versatile aesthetic.
Industry Implications
1. Footwear - Disruptive innovation opportunity in the footwear industry to create more comfortable and flexible sneakers with a sock-like design.
2. Material Manufacturing - Demand for breathable and flexible materials like adidas' Primeknit presents opportunities for material manufacturers to develop and supply similar fabrics to the fashion and sports industries.
3. Fashion - Fashion brands can incorporate the trend of monochrome uppers in their designs to offer sleek and versatile products for consumers.
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