Dessert products and ingredients are prioritizing sustainability via upcycling
Trend - Upcycled ingredients in everything from fruit gummies to pre-made cookie dough desserts are increasingly common as brands look for ways to lessen their environmental impact by reducing food waste.
Insight - Eco-conscious consumers are examining all aspects of their lifestyles in order to see where they can make small and large changes that reduce their personal environmental impact. When it comes to the food industry, things like waste-reduction and reuse are crucial in appealing to the growing number of sustainability focused consumers.
Insight - Eco-conscious consumers are examining all aspects of their lifestyles in order to see where they can make small and large changes that reduce their personal environmental impact. When it comes to the food industry, things like waste-reduction and reuse are crucial in appealing to the growing number of sustainability focused consumers.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Upcycling - Brands are focusing on sustainability by incorporating upcycled ingredients in their products in order to reduce food waste and appeal to eco-friendly consumers.
2. Functional Snacks - Brands are prioritizing functional snacks that are nutritious and offer additional benefits beyond just taste.
3. Rescue Ingredients - Brands are partnering with other companies to use rescue ingredients in their products, giving new life to ingredients that otherwise would have gone to waste.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can utilize upcycling techniques and functional ingredients to create sustainable and nutritious products that appeal to environmentally conscious consumers.
2. Sustainability Industry - The sustainability industry can work with food companies to reduce food waste, while creating new opportunities for revenue through upcycling.
3. Health and Wellness Industry - The health and wellness industry can benefit from partnering with food companies to create functional snacks that are both nutritious and tasty, appealing to health-conscious consumers.
