Coffee products claim to enhance the focus of users
Trend - Brands that offer coffee or coffee add-ins are prioritizing enhanced focus as a major claim in their products. These claims are based in the brands' inclusion of ingredients like adaptogens and MCT oil.
Insight - As consumers balance their home, professional and social lives, as well as a blurring of the three, they're constantly looking for ways to enhance their daily rituals without inconveniencing themselves. Additional benefits in products that are already part of consumers' routines make adopting new ingredients and methods that much more appealing.
Insight - As consumers balance their home, professional and social lives, as well as a blurring of the three, they're constantly looking for ways to enhance their daily rituals without inconveniencing themselves. Additional benefits in products that are already part of consumers' routines make adopting new ingredients and methods that much more appealing.
Workshop Question - How is your brand prioritizing both quality and convenience?
Trend Themes
1. Functional Coffee with Adaptogenic Ingredients - Coffee products are incorporating adaptogenic ingredients to enhance focus, mood, memory, and cognition.
2. All-in-one Coffee and Creamer Products - Brands are offering all-in-one coffee and creamer products that target productivity and health.
3. Plant-based Creamers with Functional Mushroom and Adaptogens - Functional mushroom and adaptogens are being added to plant-based creamers to offer additional benefits.
Industry Implications
1. Food and Beverage Industry - The Food and Beverage Industry can benefit from the development of functional coffee and creamer products with plant-based and adaptogenic ingredients.
2. Health and Wellness Industry - The Health and Wellness Industry can benefit from the production of all-in-one coffee and creamer products with added benefits and functional mushroom extracts.
3. Retail Industry - The Retail Industry can benefit from the growing demand for functional coffee and creamer products with added benefits such as increased focus, productivity, and overall health.
