Dunkaroos and Go-Gurt Collaborated on Cookie & Yogurt Snack Packs
Laura McQuarrie — January 25, 2021 — Lifestyle
Dunkaroos and Go-Gurt are two beloved snack food brands and now, they can be enjoyed together thanks to a new collaboration. The Go-Gurt Dunkers pair the same vanilla sprinkle cookies you get in a pack of Dunkaroos with low-fat yogurt flavors like vanilla birthday cake, strawberry, and cotton candy in place of vanilla sprinkle frosting.
By swapping out the classic frosting for the flavored low-fat yogurt varieties, Dunkaroos has the potential to catch the eyes of consumers who are familiar with its product yet value healthier eating practices as adults. Millennial parents and their kids both have the potential to be delighted by this collaborative new snack.
Appealing to Millennials, the nostalgic flavors of Dunkaroos have been recently introduced in several new forms, including cookie dough and cold breakfast cereals.
By swapping out the classic frosting for the flavored low-fat yogurt varieties, Dunkaroos has the potential to catch the eyes of consumers who are familiar with its product yet value healthier eating practices as adults. Millennial parents and their kids both have the potential to be delighted by this collaborative new snack.
Appealing to Millennials, the nostalgic flavors of Dunkaroos have been recently introduced in several new forms, including cookie dough and cold breakfast cereals.
Trend Themes
1. Collaborative Nostalgia Products - Brands are collaborating to bring back beloved old-school snacks in new and innovative ways, like Dunkaroos and Go-Gurt's cookie and yogurt snack packs.
2. Healthy Swaps for Nostalgic Snacks - Companies are swapping out classic ingredients with healthier options to appeal to customers who value healthy eating practices and nostalgia, like Dunkaroos replacing frosting with low-fat yogurt.
3. Innovative Snack Formats - Nostalgic snacks are being introduced in new forms, such as Dunkaroos' cookie dough and cold breakfast cereals, to attract millennial customers who are looking for unique and exciting snacking experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to collaborate with other brands to create new and exciting snack products, as seen with Dunkaroos and Go-Gurt's cookie and yogurt snack packs.
2. Health and Wellness - Companies in the health and wellness industry can partner with nostalgic snack brands to provide healthier ingredient options or create new innovative snack formats for customers who value healthy eating practices but still crave their favorite nostalgic treats.
3. Marketing and Advertising - Marketing and advertising professionals can help nostalgic snack brands create campaigns that appeal to millennial customers, like Dunkaroos' recent reintroduction of their snack in new and exciting formats, such as cookie dough and cold breakfast cereals.
3.4
Score
Popularity
Activity
Freshness
