Brands are offering paid time off to allow employees to receive the COVID-19 vaccine
Trend - Many brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so. These brands span various industries, including quick-serve restaurants and department stores.
Insight - In the wake of the COVID-19 pandemic, consumers are becoming more aware of the class divide that exists in North America. These inequalities, such as having employment that does not offer paid sick days, have made certain individuals more exposed to the COVID-19 virus. As a result, some consumers are demanding that brands work to ensure financial and employment barriers do not leave certain groups more at risk of the virus than others.
Insight - In the wake of the COVID-19 pandemic, consumers are becoming more aware of the class divide that exists in North America. These inequalities, such as having employment that does not offer paid sick days, have made certain individuals more exposed to the COVID-19 virus. As a result, some consumers are demanding that brands work to ensure financial and employment barriers do not leave certain groups more at risk of the virus than others.
Workshop Question - How can your brand help limit financial barriers surrounding health for your employees?
Trend Themes
1. Paid Time Off for Vaccinations - Brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so.
2. Inequities Highlighted by Pandemic - Consumers are becoming more aware of the class divide that exists in North America, demanding that brands work to ensure financial and employment barriers do not leave certain groups more at risk of the virus than others.
3. Vaccine Incentives for Customers - Brands are offering incentives such as free doughnuts to encourage customers to receive the COVID-19 vaccine.
Industry Implications
1. Retail - Brands in retail are offering paid time off and other incentives to encourage employees and customers to receive the COVID-19 vaccine.
2. Food Service - Brands in food service are offering paid time off and other incentives to encourage employees and customers to receive the COVID-19 vaccine.
3. Healthcare - Brands in healthcare are offering paid time off and other incentives to encourage employees and customers to receive the COVID-19 vaccine.
4 Featured, 31 Examples:
32,460 Total Clicks
Date Range:
Mar 21 — Mar 21
Trending:
Untested
Consumer Insight Topics:
