Fruitfunk is Using Popular Franchises to Entice Kids to Health Snacks
Justin Lam — August 16, 2018 — Lifestyle
References: fruitfunk & foodingredientsfirst
Healthy snacking is often geared mainly towards adults, but Dutch-based Fruitfunk is hoping to introduce fun fruit snacks to children as an alternative to sugar-laden treats. Made entirely from actual fruits, Fruitfunk implements a unique drying process that keeps the fibers, minerals and a large part of the vitamins in the fruit. The varieties offered in the fun fruit snacks generally fall on basic flavors, all of which were chosen to specifically appeal to children's palates and include strawberry, apple and banana, as well as blends.
While healthy snacks are sure to appeal to parents, kids usually require some other sort of incentive. To ensure that children also enjoy reaching for a bag of these fun fruit snacks, Fruitfunk partnered with Universal, Dreamworks and Nickelodeon to produce snacks under certain brands. This allows the snacks to feature branding that includes images from recognizable franchises such as Minions, Paw Patrol, Trolls and many more.
While healthy snacks are sure to appeal to parents, kids usually require some other sort of incentive. To ensure that children also enjoy reaching for a bag of these fun fruit snacks, Fruitfunk partnered with Universal, Dreamworks and Nickelodeon to produce snacks under certain brands. This allows the snacks to feature branding that includes images from recognizable franchises such as Minions, Paw Patrol, Trolls and many more.
Trend Themes
1. Healthy Snacking - Disruptive innovation opportunity: Develop innovative and appealing healthy snack options for children to encourage better eating habits.
2. Branded Fruit Snacks - Disruptive innovation opportunity: Collaborate with popular franchises to create branded fruit snacks that engage children and encourage healthier snacking.
3. Unique Drying Process - Disruptive innovation opportunity: Explore innovative drying techniques that preserve the nutrients and flavors of fruits for healthier snack alternatives.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Create and market new healthy snacks that cater to children's preferences, incorporating fun branding and recognizable characters from popular franchises.
2. Children's Entertainment - Disruptive innovation opportunity: Collaborate with healthy snack brands to produce branded merchandise featuring popular franchises and characters, enticing children to opt for healthier options.
3. Food Processing - Disruptive innovation opportunity: Develop and refine drying processes for fruits that maintain their nutritional value, allowing for the creation of healthier fruit-based snacks.
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