Infused waters are being sold in portable pouch packaging
Trend - The popularity of infused waters is making brands expand their collections with these waters offered in pouches rather than boxes or bottles. Pouch packaging makes for easily portable consumption for both children and adults.
Insight - When considering what to purchase, convenience is often a large motivator for consumers. Portability and space-saving functions are appealing to consumers who live busy or active lifestyles--ensuring that products add value to their lives without being obstructive.
Insight - When considering what to purchase, convenience is often a large motivator for consumers. Portability and space-saving functions are appealing to consumers who live busy or active lifestyles--ensuring that products add value to their lives without being obstructive.
Workshop Question - How is your brand prioritizing convenience in its product design?
Trend Themes
1. Portability - Convenience and portability are important motivators for busy consumers. Brands are packaging infused waters and functional drinks in pouches to appeal to the on-the-go lifestyle.
2. Reducing Sugar - Reducing sugar in drinks is a growing trend among health-conscious consumers. Brands are launching half-juice, half-water drinks with natural flavors for parents who want less sugar for their children.
3. Functional Beverages - Functional beverages like vitamin-boosted waters tap into consumers' desire for wellness. Brands are launching kid-friendly versions with added nutrients like vitamin D.
Industry Implications
1. Beverage Packaging - Innovative packaging that improves portability, sustainability or convenience can create differentiated branding opportunities for flavored water and health drinks.
2. Functional Beverages - Growing awareness of health and wellness is driving demand for functional beverages with added vitamins and minerals to meet specific nutritional needs in both kids and adults.
3. Healthy Snacks - Pouched flavored waters and reduced-sugar kids' drinks can promote better snacking choices. Brands can explore cross-promotion opportunities in the healthy snacks industry to increase product sales.
6 Featured, 53 Examples:
106,139 Total Clicks
Date Range:
Aug 19 — Aug 22
Trending:
Average
Consumer Insight Topics:
