Ben & Jerry's Cookie Dough Twist Comes in Two Flavor Options
Michael Hemsworth — January 16, 2021 — Marketing
The Ben & Jerry's Cookie Dough Twist ice creams are one of the latest offerings from the Unilever-owned brand for the UK market that will provide avid fans of the brands textural treats with a way to indulge their sweet tooth. The product comes in two flavors including Rain-dough and Dough-ble Chocolate, which are both infused with a portion of cookie dough right in the center. This will ensure that the consumer will always know right where to find the textural bits in the ice cream, while the rest of the treat is infused with chromatic chips or chocolate chunks, depending on the flavor.
Ben & Jerry's Flavor Guru Helder Silva spoke on the new Ben & Jerry's Cookie Dough Twist ice creams saying, "To celebrate 30 years of our iconic Cookie Dough tub, we wanted to give fans something new to be delighted by. So here we have a modern twist on what they hold dear and the chance to expand their dough love with classic and entirely new combinations."
Ben & Jerry's Flavor Guru Helder Silva spoke on the new Ben & Jerry's Cookie Dough Twist ice creams saying, "To celebrate 30 years of our iconic Cookie Dough tub, we wanted to give fans something new to be delighted by. So here we have a modern twist on what they hold dear and the chance to expand their dough love with classic and entirely new combinations."
Trend Themes
1. Cookie Dough Infused Ice Creams - New product lines with cookie dough infusions in ice cream will provide consumers with unique textural experiences to indulge their sweet tooth.
2. Innovative Flavor Combinations - Innovative flavor combinations that surprise and delight consumers are becoming increasingly popular within the ice cream industry.
3. Celebration of Iconic Flavors - Brands are celebrating their iconic flavors and inventing new combinations to appeal to consumers.
Industry Implications
1. Ice Cream - The ice cream industry is constantly looking for new and creative ways to offer consumers unique flavor experiences.
2. Food and Beverage - The food and beverage industry is seeing an increase in the demand for unique consumer experiences, leading to the development of products with new and innovative flavor combinations.
3. Confectionery - The confectionery industry is innovating with ice cream ingredients and flavor profiles, creating new and exciting treats for consumers.
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