Brands are creating products made from grapes that would otherwise be disposed of
Trend - Brands in various industries, spanning footwear and cosmetics, have begun launching products made from repurposed grapes. These products include sneakers, foods, moisturizers, and alcohol.
Insight - As the consequence of climate change become more pressing, many consumers are re-thinking their consumption habits to limit their ecological footprint. These individuals will be drawn to products and services that underscore the "repurposed" aspects of their production, as this ensures resources and energy are reused rather than sent to landfills.
Insight - As the consequence of climate change become more pressing, many consumers are re-thinking their consumption habits to limit their ecological footprint. These individuals will be drawn to products and services that underscore the "repurposed" aspects of their production, as this ensures resources and energy are reused rather than sent to landfills.
Workshop Question - How can your brand help consumers reduce their environmental impact?
Trend Themes
1. Repurposed Grape Products - Brands across industries are creating products made from grapes that would otherwise be thrown away, appealing to eco-conscious consumers.
2. Waste Reduction Goals - As waste reduction goals become more important, businesses can appeal to consumers by emphasizing the recycled and repurposed aspects of their production.
3. Nutraceuticals From Wine Waste - Innovative organizations are creating nutraceutical ingredients from waste left over from wine production.
Industry Implications
1. Sustainable Fashion - By utilizing materials such as grape leather, footwear and clothing brands can create more eco-friendly and sustainable fashion products.
2. Beauty and Skincare - Beauty and skincare companies can create products utilizing grape waste, such as moisturizers, to appeal to consumers seeking eco-friendly and sustainable options.
3. Food and Beverage - Food and beverage brands can produce environmentally conscious products, such as wine essence water and Hyke Gin, made from discarded grape ingredients.
