Home and lifestyle products are increasingly turning to sustainable packaging
Trend - Home and lifestyle items tend to be wasteful in the amount of packaging they require, and some brands in this space are aiming to avoid this with reusable or plastic-free packaging solutions that lower their impact on the environment.
Insight - Despite wanting to do better for the environment, consumers are likely to prioritize things they need (and often, want) over the environment. Businesses that are able to help these consumers have both worlds, in which they can make necessary purchases while reducing their environmental impact, are appealing to eco-conscious consumers.
Insight - Despite wanting to do better for the environment, consumers are likely to prioritize things they need (and often, want) over the environment. Businesses that are able to help these consumers have both worlds, in which they can make necessary purchases while reducing their environmental impact, are appealing to eco-conscious consumers.
Workshop Question - How is your brand prioritizing function and eco-friendliness?
Trend Themes
1. Sustainable Packaging - Home and lifestyle products are increasingly turning to sustainable packaging.
2. Targeted Sustainability Initiatives - Big-box retailers are launching targeted sustainability initiatives to help shoppers identify eco-friendly products.
3. Custom Flatpack Furniture - Sustainable furniture systems with customizable designs are increasing in popularity among eco-conscious consumers.
Industry Implications
1. Home and Lifestyle - Brands in the home and lifestyle industry are turning to sustainable packaging solutions.
2. Retail - Big-box retailers are implementing sustainability initiatives to appeal to eco-conscious shoppers.
3. Furniture - Customizable and sustainable furniture systems are gaining popularity among eco-conscious consumers.
4 Featured, 36 Examples:
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Date Range:
Jan 21 — Nov 22
Trending:
Hot
Consumer Insight Topics:
