As an ingredient, olive oil is being pushed beyond its traditional uses
Trend - Olive oil is recognized for its anti-inflammatory and antioxidant properties. Traditionally used as a cooking or dipping staple, brands are now leveraging the ingredient in new formats. While some are launching drinkable olive oils, others are harnessing it within beauty products.
Insight - The health and wellness movement has changed the lifestyle habits of consumers, instilling in them a sense of curiosity and a dedication to constantly optimize their routine in order to reach their best possible selves. As a result, many are looking for ways to supercharge their habits—whether it is through skincare, nutrition, sport, or something else. In doing so, individuals feel more energized, which allows them to be more productive and confident in their day-to-day.
Insight - The health and wellness movement has changed the lifestyle habits of consumers, instilling in them a sense of curiosity and a dedication to constantly optimize their routine in order to reach their best possible selves. As a result, many are looking for ways to supercharge their habits—whether it is through skincare, nutrition, sport, or something else. In doing so, individuals feel more energized, which allows them to be more productive and confident in their day-to-day.
Workshop Question - How can your brand harness the power of olive oil?
Trend Themes
1. Olive Oil Beyond Traditional Use - Brands are leveraging olive oil in new formats such as drinkable olive oils and within beauty products, beyond the traditional use as a cooking or dipping staple.
2. Health and Wellness Movement - The health and wellness movement instills in consumers a sense of curiosity and dedication to constantly optimize their routine to feel more energized which allows them to be more productive and confident in their day-to-day.
3. Supercharging Daily Habits - Consumers are looking for ways to supercharge their habits in skincare, nutrition, sport, or something else, in order to reach their best possible selves.
Industry Implications
1. Beauty and Cosmetics Industry - Olive oil is being leveraged in beauty and cosmetic products, offering disruptive innovations in the industry.
2. Health and Wellness Industry - Olive oil is recognized for its anti-inflammatory and antioxidant properties and is being used in new formats, providing opportunities for disruptive innovation in the health and wellness industry.
3. Food Industry - Olive oil is being used in new and innovative ways beyond the traditional use as a cooking or dipping staple, providing opportunities for disruptive innovation in the food industry.
