Child-friendly podcasts offer a new form of entertainment for kids
Trend - The popularity of podcasts has now resulted in people and brands offering the same entertainment, but directed towards children. Between imaginative stories and educational narratives, children are now being encouraged to engage with this form of media.
Insight - Parents of children today, likely to be Millennials, are seeing the benefits of incorporating modern day technology into their child-rearing practices. Being able to use modern entertainment and innovations in order to inform everything from children's education to lifestyle habits allows parents to prepare children for contemporary systems and challenges.
Insight - Parents of children today, likely to be Millennials, are seeing the benefits of incorporating modern day technology into their child-rearing practices. Being able to use modern entertainment and innovations in order to inform everything from children's education to lifestyle habits allows parents to prepare children for contemporary systems and challenges.
Workshop Question - How is your brand empowering parents in the process of child-rearing?
Trend Themes
1. Rise of Kid-friendly Podcasts - Parents are recognizing the benefits of using modern technology and incorporating it into child-rearing practices, leading to an increase in child-friendly podcasts.
2. Diverse Interactive Content in Podcasts - Podcast content creators are including interactive activity books and incorporating diverse programming in order to broaden their appeal to different audiences.
3. Kid-friendly Subscription Podcast Services - Family-centered podcast subscription services, with early access and curated content, have launched in response to the demand for safe and educational audio content for children.
Industry Implications
1. Entertainment Technology - Companies specializing in child-friendly content and technological innovations are in a prime position to benefit from the rise of kid-friendly podcasts.
2. Education - Interactive and educational podcast content, such as language-teaching podcasts, is opening up opportunities for businesses in the education industry to expand their offerings.
3. Media Subscription Services - The launch of kid-friendly subscription podcast services have created possibilities for businesses in the media subscription industry that want to expand their customer base to include families and children.
8 Featured, 67 Examples:
56,880 Total Clicks
Date Range:
Feb 19 — Feb 22
Trending:
Warm
Consumer Insight Topics:
