Hummii's Better-for-You Muffins are Grain-Free & Plant-Based
Laura McQuarrie — September 8, 2021 — Lifestyle
References: hummii & foodbusinessnews.net
Hummii's new mini muffins put a healthier spin on a beloved childhood snack and they are not only plant-based and grain-free but also free from added sugar. The brand gets its name from a mashup of the words "healthy" and "yummy" and it references the brand's origins as a hummus-like frozen dessert.
These nourishing mini muffins were created with the expertise of Michelin-starred pastry chef Bethany Costello and they include ingredients like chickpea flour, golden flaxseeds, prebiotic fiber and monk fruit extract as a sweetener. Additionally, the mini muffins include upcycled fruit powders to create fun flavors for all ages such as blueberry, banana bread and double chocolate.
This summer, the brand launched a crowdfunding campaign on Kickstarter in the hopes of raising the required funds to introduce more flavors, as well as expand products and production.
These nourishing mini muffins were created with the expertise of Michelin-starred pastry chef Bethany Costello and they include ingredients like chickpea flour, golden flaxseeds, prebiotic fiber and monk fruit extract as a sweetener. Additionally, the mini muffins include upcycled fruit powders to create fun flavors for all ages such as blueberry, banana bread and double chocolate.
This summer, the brand launched a crowdfunding campaign on Kickstarter in the hopes of raising the required funds to introduce more flavors, as well as expand products and production.
Trend Themes
1. Grain-free Snacks - There is an opportunity for similar brands or existing brands to create innovative grain-free snacks with unique and tasty flavors.
2. Plant-based Desserts - The trend for plant-based snacks and desserts seems to be on a steady rise, which opens up opportunities for companies to create innovative and healthier desserts.
3. Upcycled Ingredients - The use of upcycled fruit powders could create an innovative niche in the snack industry that appeals to eco-conscious consumers.
Industry Implications
1. Health Food - Existing health food companies can expand their product range by creating grain-free and plant-based snacks that cater to different dietary needs.
2. Snack - Snack industry giants can develop innovative snack lines that cater to the growing demand for plant-based and healthier snacks.
3. Food Waste Management - Innovative food waste management companies can focus on creating sustainable food ingredients like upcycled fruit powders to cater to the growing trend for eco-conscious consumers.
3.9
Score
Popularity
Activity
Freshness
