The Body Shop's New Body Yogurt Provides Long-Lasting Hydration
Riley von Niessen — May 17, 2018 — Fashion
References: thebodyshop
As many body creams and moisturizers tend to leave the skin feeling sticky or wet until they've dried down after a few minutes, The Body Shop decided to create a new formula that's much more convenient, called Body Yogurt.
The formula is incredibly lightweight with a gel-like consistency that instantly absorbs into the skin to deeply hydrate it. Additionally, Body Yogurt is ideal to use on damp skin once the user hops out of the shower, helping to streamline the whole process further. Once applied, consumers can expect their skin to feel soft and moisturized for up to 48 hours.
Body Yogurt comes in a range of different scents, including mango, rose, almond, banana, moringa, and strawberry.
The formula is incredibly lightweight with a gel-like consistency that instantly absorbs into the skin to deeply hydrate it. Additionally, Body Yogurt is ideal to use on damp skin once the user hops out of the shower, helping to streamline the whole process further. Once applied, consumers can expect their skin to feel soft and moisturized for up to 48 hours.
Body Yogurt comes in a range of different scents, including mango, rose, almond, banana, moringa, and strawberry.
Trend Themes
1. Fast-absorbing Body Creams - Creating body creams with lightweight formulas that instantly absorb into the skin presents an opportunity for convenient and hassle-free hydration.
2. Streamlined Skincare Application - Developing products designed for use on damp skin after showering can streamline the skincare routine and save time for consumers.
3. Long-lasting Moisturization - Creating body creams that provide up to 48 hours of moisturization offers a disruptive innovation opportunity for extended hydration.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore fast-absorbing body creams to meet the demand for convenient and effective moisturization.
2. Skincare - Developing products for use on damp skin after showering can benefit the skincare industry by offering time-saving solutions for consumers.
3. Fragrance - In the fragrance industry, offering scented body creams like mango, rose, almond, banana, moringa, and strawberry can enhance the sensory experience of moisturization.
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