Bloomeffects' Royal Tulip Nectar + Echinacea is an Ointment-to-Serum
Laura McQuarrie — November 3, 2020 — Fashion
References: bloomeffects & thezoereport
Bloomeffects, the "field to face" skincare brand that shares the benefits of tulips, introduced a brand-new product that's antioxidant-packed, richly moisturizing and full of amino acids. The Royal Tulip Nectar + Echinacea is a moisturizing ointment-to-serum that's immensely hydrating, skin-soothing and beneficial for supporting the skin's natural barrier. Unlike most floral-based products, Bloomeffects' products are completely fragrance-free.
Echinacea, the flowering plant, is often promoted as a dietary supplement to fight the common cold, as it may stimulate the immune system to more effectively fight infection. At the same time this ingredient is becoming top-of-mind for consumers who are looking for health and wellness supplements, it's also appearing in skincare as a nourishing and repairing ingredient.
Image Credit: Bloomeffects
Echinacea, the flowering plant, is often promoted as a dietary supplement to fight the common cold, as it may stimulate the immune system to more effectively fight infection. At the same time this ingredient is becoming top-of-mind for consumers who are looking for health and wellness supplements, it's also appearing in skincare as a nourishing and repairing ingredient.
Image Credit: Bloomeffects
Trend Themes
1. Antioxidant-packed Skincare - Opportunity for brands to develop skincare products that are rich in antioxidants, offering moisturizing and healing benefits for the skin.
2. Fragrance-free Floral-based Products - Brands can explore the creation of floral-based skincare products that are fragrance-free, catering to consumers with sensitive skin or fragrance allergies.
3. Ingredient Crossover From Supplements to Skincare - Opportunity to capitalize on the growing popularity of certain ingredients in dietary supplements by incorporating them into skincare products for added nourishment and repair.
Industry Implications
1. Skincare - Skincare companies can innovate by developing moisturizing products that contain antioxidant-rich and repairing ingredients to meet the growing demand for effective skincare solutions.
2. Health and Wellness Supplements - Opportunity for companies in the supplements industry to expand their product lines by introducing Echinacea-infused skincare products that offer nourishing and soothing benefits for the skin.
3. Fragrance-free Beauty - Brands in the beauty industry can tap into the market of fragrance-free products by creating floral-based skincare options that cater to consumers with fragrance sensitivities.
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