Tata Harper's Redesigned Supernaturals Elevates Unboxing Experiences
Laura McQuarrie — October 23, 2019 — Marketing
References: global.tataharperskincare & prnewswire
Tata Harper's beloved Supernaturals collection now has a new look thanks to New York-based creative agency School House. The luxurious and 100% natural skincare line is now packaged in completely recycled and upcycled materials, and offers an enhanced unboxing experience.
The minimalist skincare products are packaged in air-tight custom glass componentry in a yellow color that appears only as a silhouette from the secondary packaging. Consumers are invited to get familiar with Supernaturals' process and ingredients with text details and once the product bottles are in their hands, they will see a slight shift in color that references the purple pigments of some of the most potent, antioxidant-rich types of plants used in the brand's products.
The minimalist skincare products are packaged in air-tight custom glass componentry in a yellow color that appears only as a silhouette from the secondary packaging. Consumers are invited to get familiar with Supernaturals' process and ingredients with text details and once the product bottles are in their hands, they will see a slight shift in color that references the purple pigments of some of the most potent, antioxidant-rich types of plants used in the brand's products.
Trend Themes
1. Sustainable Packaging - Disruptive innovation opportunity lies in developing eco-friendly packaging solutions that enhance the unboxing experience.
2. Minimalist Design - Opportunity for disruptive innovation exists in creating sleek and minimalist product designs that provide a unique visual experience for consumers.
3. Transparent Branding - An opportunity for disruptive innovation arises in incorporating transparent and informative branding that educates consumers about product ingredients and manufacturing processes.
Industry Implications
1. Skincare - There is a disruptive innovation opportunity in the skincare industry to develop sustainable packaging solutions and enhance brand experiences through unique design.
2. Creative Agencies - Opportunity for disruptive innovation lies in partnering with skincare brands to redesign packaging and elevate unboxing experiences through creative solutions.
3. Eco-friendly Materials - The eco-friendly materials industry can capitalize on the opportunity to provide recycled and upcycled packaging materials for skincare and other consumer product industries.
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