Gray Whale Gin Makes Sustainable Decisions as Part of Its Business Model
Kalin Ned — March 6, 2023 — Social Good
References: graywhaleginshop
Gray Whale Gin is an eco-conscious and award-winning spirit brand that integrates sustainability well into its business model. Recently, the company launched a handmade candle made with upcycled Gray Whale Gin bottles and pure essential oils. With a burning time of 200 hours, the product uses consumer waste creatively and gives back to Oceana, the non-profit conservation organization dedicated to protecting the oceans. Aside from donating money, Gray Whale Gin also participates in more direct ways, and "in less than five years, it has already helped make legislative change, permanently protecting the oceans off the West Coast."
Gray Whale Gin is made with "sustainably sourced and wild harvested botanicals foraged along the migratory path of gray whales"—hence, the name. Ingredients include Juniper, Limes, Fir Trees, Sea Kelp, Min, and Almonds.
Image Credit: Gray Whale Gin
Gray Whale Gin is made with "sustainably sourced and wild harvested botanicals foraged along the migratory path of gray whales"—hence, the name. Ingredients include Juniper, Limes, Fir Trees, Sea Kelp, Min, and Almonds.
Image Credit: Gray Whale Gin
Trend Themes
1. Eco-friendly Spirits - There is an increasing demand for eco-conscious alcoholic beverages such as Gray Whale Gin, which integrates sustainability into its business model and offers related products.
2. Upcycled Packaging Products - Companies could take advantage of consumer waste creatively and offer products such as the handmade candles made by Gray Whale Gin using upcycled bottles and pure essential oils to reduce their environmental impact.
3. Corporate Social Responsibility (CSR) in the Beverage Industry - Gray Whale Gin's participation in more direct ways of conserving the environment, such as helping make legislative change and donating money, highlights the importance of CSR in the beverage industry.
Industry Implications
1. Spirits Industry - Companies within the spirits industry could adopt eco-conscious practices and sustainable sourcing of ingredients to appeal to an increasingly environmentally conscious consumer base.
2. Candle Industry - The candle industry has the opportunity to use upcycled bottles and other materials, such as pure essential oils, in their products to reduce waste and appeal to environmentally friendly consumers.
3. Environmental Conservation Industry - Like Gray Whale Gin, companies and non-profits focused on environmental conservation could partner with businesses in the beverage industry to drive legislative change and promote positive environmental impact.
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