Crosby Studios Launched a Nike-Branded Augmented Reality Sofa
Kalin Ned — April 6, 2020 — Art & Design
References: crosby-studios & dezeen
An attention-captivating augmented reality sofa is created by Crosby Studios. The virtual piece of furniture is presented in a neon green colorway that easily overpowers the senses. Since the AR seating is created with "digitally upcycled" Nike puffer jackets, the project is appropriately dubbed the 'Air Max Day Sofa.' The Swoosh logo and the Just Do It tagline are prominent style elements.
In addition, Crosby Studios is planning to launch a custom Instagram AR filter that will allow social media users to place the augmented reality sofa directly in their quarters. The design of the virtual sofa is circular, with four identical circular tables are attached to the arms of the piece. The augmented reality sofa encompasses a mesh circular table of the same color.
Image Credit: Dezeen
In addition, Crosby Studios is planning to launch a custom Instagram AR filter that will allow social media users to place the augmented reality sofa directly in their quarters. The design of the virtual sofa is circular, with four identical circular tables are attached to the arms of the piece. The augmented reality sofa encompasses a mesh circular table of the same color.
Image Credit: Dezeen
Trend Themes
1. Augmented Reality Furniture - Creating virtual furniture pieces using augmented reality technology opens up new possibilities for personalized home decor experiences.
2. Digitally Upcycled Fashion - Using digitally upcycled materials, like Nike puffer jackets, in furniture design showcases the potential for sustainable and unique product offerings.
3. Instagram Augmented Reality Filters - Developing custom AR filters for social media platforms allows brands to engage with consumers and showcase their products in an immersive and shareable way.
Industry Implications
1. Furniture Design - Incorporating augmented reality technology into furniture design can revolutionize the way customers visualize and shop for home decor.
2. Fashion and Apparel - Exploring opportunities to digitally upcycle fashion items for uses beyond clothing can create innovative crossover products and collaborations.
3. Social Media Marketing - Leveraging custom augmented reality filters on platforms like Instagram can help brands build brand awareness and foster interactive relationships with their target audience.
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