Tea India Turmeric Chai Tea is Available at Waitrose in the UK
Michael Hemsworth — June 9, 2020 — Marketing
The Tea India Turmeric Chai tea is the latest addition to the brand's range of chai teas that will offer consumers in the UK with a way to create authentic beverages from the comfort of home. The tea is made with a base of black Assam tea along with 40% turmeric as well as ginger, galangal, fenugreek, India psyllium and cinnamon. This recipe is intended to be perfect for use creating golden milk (Haldi ka Doodh) by simply simmering one of the teabags in milk for three to five minutes before adding honey to taste.
Head of Marketing at Tea India Lisa Worthington spoke on the new Tea India Turmeric Chai tea saying, "Our new Turmeric Chai is another delicious and authentically India blend to complement the Tea India range. This can be drunk as an infusion or simmered in milk or a plant-based alternative for a coffee shop Turmeric latte experience. Tea India Turmeric Chai is perfect for 11’s, an afternoon treat or a bedtime relaxant. At approx. 6p per teabag this is a very cheap everyday treat.”
Head of Marketing at Tea India Lisa Worthington spoke on the new Tea India Turmeric Chai tea saying, "Our new Turmeric Chai is another delicious and authentically India blend to complement the Tea India range. This can be drunk as an infusion or simmered in milk or a plant-based alternative for a coffee shop Turmeric latte experience. Tea India Turmeric Chai is perfect for 11’s, an afternoon treat or a bedtime relaxant. At approx. 6p per teabag this is a very cheap everyday treat.”
Trend Themes
1. Authentic Tea Blends - Producing authentic tea blends made with unique ingredients and flavors poses opportunities for creating new tea trends.
2. Golden Milk Beverages - The emerging trend of creating golden milk and turmeric based beverages presents potential for innovation in beverage industries.
3. Budget-friendly Treats - Providing budget-friendly options for specialty tea blends can appeal to consumers and disrupt the tea industry market.
Industry Implications
1. Tea Industry - The tea industry can benefit from experimenting with unique ingredients and creating new blends to meet consumer demands for authenticity and diverse flavors.
2. Beverage Industry - Beverage industries can tap into the trend of creating golden milk and turmeric-based drinks to offer new and innovative products to consumers.
3. Retail Industry - The emergence of budget-friendly specialty tea blends can be a disruptive innovation for the retail industry, especially for businesses that aim to provide healthy and affordable beverage options.
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