The Mexicana Vegan Cheese Has an Authentically Spiced Recipe
Michael Hemsworth — June 9, 2020 — Marketing
The Mexicana Vegan cheese is one of the latest dairy-free offerings from the Norseland-owned brand that will offer consumers a way to enjoy authentic Mexican flavor in a free-from manner. The cheese features a coconut-based recipe that's fortified with vitamin B12 and calcium, while being free from milk, lactose, soy, gluten and nuts. This positions the product as being perfect for those who want or need to avoid certain ingredients, but who are on the hunt for alternatives.
Senior Brand Manager for Mexicana at Norseland Lisa Harrison spoke on the Mexicana Vegan cheese saying, "The popularity of Applewood Vegan proved to us that there is a real demand for vegan alternatives to cheese, not just from vegans, but from flexitarians too. And what was key in its popularity was how well it melts like its dairy cheese counterparts. We applied the same logic to the creation of Mexicana Vegan and our taste panel of spicy cheese enthusiasts are already hooked on it, because it’s super-stringy when it melts and has all of the flavor of Mexicana, including a nice spicy kick.”
Senior Brand Manager for Mexicana at Norseland Lisa Harrison spoke on the Mexicana Vegan cheese saying, "The popularity of Applewood Vegan proved to us that there is a real demand for vegan alternatives to cheese, not just from vegans, but from flexitarians too. And what was key in its popularity was how well it melts like its dairy cheese counterparts. We applied the same logic to the creation of Mexicana Vegan and our taste panel of spicy cheese enthusiasts are already hooked on it, because it’s super-stringy when it melts and has all of the flavor of Mexicana, including a nice spicy kick.”
Trend Themes
1. Coconut-based Cheese - There is an emerging trend of vegan cheese alternatives being made with coconut as the base ingredient, providing opportunities for companies to explore unique flavor profiles and nutritional benefits.
2. Spicy Vegan Cheese - The rise of spicy vegan cheese options has created an opportunity for companies to cater to consumers looking for a bold and authentic taste experience that's plant-based.
3. Free-from Cheese Alternatives - With an increasing number of consumers avoiding certain ingredients, the demand for free-from cheese alternatives is growing, creating opportunities for companies to create innovative products that meet these dietary requirements.
Industry Implications
1. Dairy-free Food Industry - The dairy-free food industry is poised for significant growth as more consumers seek out alternatives to traditional dairy products, creating opportunities for companies to develop new and innovative product lines.
2. Vegan Food Industry - As the popularity of plant-based eating continues to rise, the vegan food industry has the potential to disrupt traditional food markets and create new opportunities for companies to develop vegan-friendly products, such as vegan cheese.
3. Food Allergy Industry - Food allergies are becoming increasingly prevalent, which presents an opportunity for companies to create specialized products that cater to consumers with specific dietary needs or restrictions, such as cheese alternatives that are free from allergens like lactose, soy, gluten, and nuts.
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