Lowlander is Reusing Christmas Trees to Create a Winter IPA
Laura McQuarrie — January 4, 2019 — Eco
References: lowlander-beer & barmagazine
After all of the Christmas festivities are over, many people are quick to pack up the decorations and put their Christmas tree to the curb—but this year, Netherlands botanical brewery Lowlander Beer is urging people to participate in its zero-waste campaign to create a 2019 Winter IPA from recycled Christmas trees.
Lowlander began collecting unwanted Christmas trees as of January 2nd from consumers, bars and restaurants, so that the needles can be preserved to make beer.
As part of the Tree to Table crowdfunding campaign, Lowlander will be inviting experts in the community to participate in creating cheeses, smoking chips and other delights that will ultimately be incorporated into the Tree to Table pop-up dinner series. Additionally, a Winter IPA gift set will be available for purchase, featuring the beer brewed with spruce needles and juniper berries.
Lowlander began collecting unwanted Christmas trees as of January 2nd from consumers, bars and restaurants, so that the needles can be preserved to make beer.
As part of the Tree to Table crowdfunding campaign, Lowlander will be inviting experts in the community to participate in creating cheeses, smoking chips and other delights that will ultimately be incorporated into the Tree to Table pop-up dinner series. Additionally, a Winter IPA gift set will be available for purchase, featuring the beer brewed with spruce needles and juniper berries.
Trend Themes
1. Zero Waste Campaigns - Creating products from recycled materials, such as beer brewed from recycled Christmas trees, offers a disruptive innovation opportunity for brands to promote sustainability and engage consumers.
2. Circular Economy - Embracing a circular economy model, where materials are reused and repurposed, can lead to innovative products like the Winter IPA made from preserved spruce needles and juniper berries.
3. Collaborative Innovation - Inviting experts and community members to participate in creating various products, from cheese to smoking chips, presents a chance for disruptive innovation through collaborative efforts and cross-industry partnerships.
Industry Implications
1. Craft Beer Industry - Craft breweries can explore using recycled materials as ingredients, like Christmas trees, to develop unique and sustainable beer offerings.
2. Food and Beverage Industry - The food and beverage industry can adopt a zero-waste approach by repurposing food waste or by-products into new food and beverage products, offering opportunities for sustainable and innovative offerings.
3. Sustainable Manufacturing Industry - Companies in the sustainable manufacturing industry can explore repurposing materials, like Christmas trees, into new products, contributing to a circular economy and reducing waste.
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