This Beauty Line Helps Older Women Fight Blemishes and Signs of Aging
Katherine Pendrill — July 31, 2015 — Life-Stages
The new 'Clearly Youthful' collection is the first line of inexpensive anti-aging beauty products that also helps to fight blemishes. While acne is often thought of as a teenage affliction, many women in their 30s, 40s and 50s continue to report trouble with blemished skin due to higher levels of stress and changes in diet. Older consumers thus have changing skin concerns that go beyond wrinkle repair.
The Clearly Youthful line features a number of anti-aging skincare products that also help to fight blemishes. The line relies of many of the acne-fighting ingredients that are often found in teenage spot treatments. This hybrid beauty line is targeted at aging consumers in their 30s, 40s and 50s who continue to suffer from blemishes. While there are higher-end products that also provide blemish control, the Clearly Youthful line is inexpensive enough for a broad range of consumers.
This revolutionary beauty line demonstrates that brands are picking up on the changing skincare concerns of aging consumers.
The Clearly Youthful line features a number of anti-aging skincare products that also help to fight blemishes. The line relies of many of the acne-fighting ingredients that are often found in teenage spot treatments. This hybrid beauty line is targeted at aging consumers in their 30s, 40s and 50s who continue to suffer from blemishes. While there are higher-end products that also provide blemish control, the Clearly Youthful line is inexpensive enough for a broad range of consumers.
This revolutionary beauty line demonstrates that brands are picking up on the changing skincare concerns of aging consumers.
Trend Themes
1. Inexpensive Anti-aging Acne Products - The trend of creating low-cost anti-aging beauty products that also fight blemishes presents an opportunity for disruptive innovation in the skincare industry.
2. Hybrid Beauty Products for Aging Skin Concerns - The trend of combining anti-aging and acne-fighting ingredients in skincare products provides an opportunity for disruptive innovation in the hybrid beauty industry.
3. Targeting Aging Consumers with Changing Skin Concerns - The trend of targeting aging consumers with skincare products that address their changing skin concerns beyond wrinkles presents an opportunity for disruptive innovation in the aging skincare industry.
Industry Implications
1. Skincare - The skincare industry can capitalize on the trend of creating low-cost anti-aging beauty products that also fight blemishes.
2. Hybrid Beauty - The hybrid beauty industry can innovate by combining anti-aging and acne-fighting ingredients in skincare products.
3. Aging Skincare - The aging skincare industry can seize the opportunity to create skincare products that address the changing skin concerns of aging consumers beyond wrinkles.
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