This Menta Soap Packaging is Reflective of the Beauty Product's Ingredients
Jana Pijak — April 19, 2016 — Marketing
References: behance.net
The Menta soap brand identity is narrative and artful, featuring hand-illustrated graphics of fruit, herbs and other natural ingredients. This 100% raw and organic soap range includes moisturizing bars that consist of ingredients like cocoa beans, mandarin, neroli and lavender.
In addition to their moisturizing properties, these lotion soap bars are also sustainable, featuring no harsh chemicals or artificial fragrance additives. The Menta soap packaging is narrative of the brand's testament to quality and natural ingredients, catching the eye of design-conscious consumers.
The brand's heirloom aesthetic brings an artisanal theme to life while educating consumers about the beauty and benefits of its chosen, organic ingredients. Each of these soap products is marketed as raw and natural, making it also appeal to a growing demographic of organic beauty buffs.
In addition to their moisturizing properties, these lotion soap bars are also sustainable, featuring no harsh chemicals or artificial fragrance additives. The Menta soap packaging is narrative of the brand's testament to quality and natural ingredients, catching the eye of design-conscious consumers.
The brand's heirloom aesthetic brings an artisanal theme to life while educating consumers about the beauty and benefits of its chosen, organic ingredients. Each of these soap products is marketed as raw and natural, making it also appeal to a growing demographic of organic beauty buffs.
Trend Themes
1. Narrative Branding - Brands can incorporate an artful and narrative approach to their branding, featuring hand-illustrated graphics of the product's organic and raw ingredients for a more engaged consumer experience.
2. Sustainable Beauty Products - Beauty companies can create moisturizing bars using 100% organic and raw ingredients, and package them in sustainable packaging to appeal to the growing demographic of organic beauty buffs who are eco-conscious.
3. Heirloom Aesthetics - Companies can incorporate an artisanal theme and educate consumers about the beauty and benefits of their chosen, organic ingredients to bring a unique aesthetic to their branding.
Industry Implications
1. Organic Soap Making - Companies in the soap making industry can create organic bars using raw, natural and eco-friendly materials. Packaged with an heirloom aesthetic, these products will stand out in the market.
2. Sustainable Packaging - The packaging industry can shift focus to create sustainable packaging options for organic beauty products by using eco-friendly materials and providing an aesthetically pleasing design that compliments the brand's organic identity.
3. Narrative Consumer Experience - Brands can incorporate a storytelling approach to their branding to give products a unique and engaging stance, resulting in a more connected and loyal consumer base.
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