The ritual of unboxing evolves with the use of tech and online media
Trend - Fans of various products and services have been filming their unboxing experiences for a while now. With the introduction of technology, individuals are turning to more high-tech, interactive and multisensory versions of traditional unboxing.
Insight - Consumers—especially those in digitally savvy demographics like Millennials and Gen Z—place emphasis on experiences that are impactful over everything else. Aware of the entertainment possibilities that new technology and digital tools can afford them, individuals opt-in for multi-sensory activations that take advantage of tech as the aspects of interactivity and immersion allow them to feel better integrated.
Insight - Consumers—especially those in digitally savvy demographics like Millennials and Gen Z—place emphasis on experiences that are impactful over everything else. Aware of the entertainment possibilities that new technology and digital tools can afford them, individuals opt-in for multi-sensory activations that take advantage of tech as the aspects of interactivity and immersion allow them to feel better integrated.
Workshop Question - What type of rituals do your consumers have with your products/services right now? How could you make that more experiential with the use of AR or other tech?
Trend Themes
1. Multisensory Unboxing - Consumers now expect high-tech, interactive and immersive unboxing experiences that utilize technology and digital tools for a more impactful experience.
2. Augmented Reality Unboxing - Brands are utilizing AR to create virtual unboxing experiences that can offer consumers a sneak peek at products from all angles, without needing specialized apps or downloads.
3. Subscription Box Shows - Subscription box companies are creating dedicated shows, both live and recorded, that showcase the products and contents of their boxes in a QVC-style format.
Industry Implications
1. Retail - Retailers can utilize technology, particularly AR, to create innovative unboxing experiences for products and services.
2. Marketing - Marketers can leverage the unboxing trend and subscription box shows to create engaging content for social media and other platforms.
3. Entertainment - The demand for immersive and interactive unboxing experiences creates opportunities for entertainment companies to create original content in this space.
4 Featured, 34 Examples:
116,019 Total Clicks
Date Range:
Nov 17 — Oct 18
Trending:
Average
Consumer Insight Topics:
