'SickKids VS Missing Home' Addresses Kids' Holiday Concerns
References: getbettergifts.sickkidsfoundation & youtube
'SickKids VS Missing Home' is a new holiday ad campaign from the children's hospital that hopes to alleviate the worries that many kids have when they need to spend time in the hospital during the holiday season. The ad depicts SickKids' nursing and kitchen staff working to bake a giant cookie and fill a giant glass of milk so that Santa Claus is guaranteed to make a stop at the hospital during his Christmas sleigh ride.
For kids in the hospital during the holiday season, one of the top concerns is that Santa won't be able to find them (since they aren't at home.) It's a well-known fact that Santa loves milk and cookies, so a giant plate of cookies and a giant glass of milk is a surefire way to get the jolly gift-giver to come by.
For kids in the hospital during the holiday season, one of the top concerns is that Santa won't be able to find them (since they aren't at home.) It's a well-known fact that Santa loves milk and cookies, so a giant plate of cookies and a giant glass of milk is a surefire way to get the jolly gift-giver to come by.
Trend Themes
1. Santa-attracting Campaigns - Campaigns that aim to attract Santa Claus during the holiday season and alleviate concerns of hospitalized kids present opportunities to incorporate immersive experiences and augmented reality.
2. Hospital Marketing Campaigns - Marketing campaigns by hospitals can shift their focus to connect emotionally with the patients and their families and communicate the message of being a reliable support system.
3. Holiday-themed Advertising - Using holiday themes in advertising campaigns, particularly in the healthcare industry, presents opportunities to establish emotional connections with the target audience and creatively fulfill their needs.
Industry Implications
1. Healthcare - Healthcare industry could implement immersive experiences, use emotional intelligence and establish reliable support systems to increase patients' and their families' trust and loyalty.
2. Marketing and Advertising - Marketing and advertising industry could capitalize on holiday themes and incorporate augmented reality to create immersive experiences that emotionally connect with the target audience.
3. Catering and Hospitality - Catering and hospitality industries could create giant themed food items that could be incorporated into the hospital's holiday-themed advertisements to attract Santa Claus and drive positive brand image.
4.6
Score
Popularity
Activity
Freshness
