Sparkling tea products are presented as healthy alternatives to traditional sodas
Trend - Sparkling tea products are being packaged and presented as alternatives to sodas. In this space, tea-based beverages come as a healthier choice than traditional alternatives which are indulgent at the expense of one's wellness.
Insight - The wellness movement has motivated consumers to partake in thoughtful self-care rituals and many place an onus on their nutritional intake. However strict one might be with their diet, health-conscious individuals look to indulge from time to time and in order to not completely break wellness resolutions, consumers prioritize healthier options that will allow them to enjoy themselves while still being mindful.
Insight - The wellness movement has motivated consumers to partake in thoughtful self-care rituals and many place an onus on their nutritional intake. However strict one might be with their diet, health-conscious individuals look to indulge from time to time and in order to not completely break wellness resolutions, consumers prioritize healthier options that will allow them to enjoy themselves while still being mindful.
Workshop Question - Consider one of your brand's more traditional products, services, or business model. How could your brand revamp or reframe it?
Trend Themes
1. Tea-based Sodas - Tea-infused sparkling water and soda products are emerging as a healthier alternative to traditional soda, meeting the need for consumers looking for refreshing, lightly carbonated drinks.
2. Functional Canned Teas - Consumers' demand for beneficial beverages has spurred the creation of functional canned tea products, with added ingredients like adaptogenic ashwagandha and cold-pressed ginger root.
3. Spice Tea Sodas - Spice tea sodas are becoming an innovative complement to traditional masala chai and turmeric concentrates, presenting unique flavor combinations that aim to captivate the millennial consumer with bright and minimalist packaging.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of the wellness movement and create healthier and functional drinks with added natural ingredients that meet the demand of mindful consumers.
2. Packaging Industry - The packaging industry can innovate with color-coded cans that match beverage essence and minimalist designs that reflect modern aesthetics and appeal to the millennial demographic.
3. Food Industry - The food industry has the opportunity to take advantage of the trend of tea-based sodas and introduce innovative food-pairing combinations to enhance flavorful experiences and meet the demands of health-conscious consumers.
