play_circle_filled
Target's New Holiday Ad Focuses on a Home Improvement Story
Katherine Pendrill — November 6, 2017 — Marketing
References: adage
With the holiday season fast approaching, Target has released a new ad that begins to tell the tale of a heart-warming home improvement story. Designed to promote the new Hearth & Hand With Magnolia lined created by HGTV's Chip and Joanna Gaines, the new ad focuses on how families can make their homes holiday-ready with Target's help.
The new ad, which aired on November 1st, is the first holiday spot from Target's 'Together's the Joy' campaign. The ad begins with two children who find a home in need of a little holiday cheer. The kids enlist the help of their favorite toys to bring the home to life, thus kicking off an ongoing home improvement story. Though the first ad does not feature any products from the Gaines' new line, the campaign is designed to put the spotlight on the new private label brand.
Target will also make the new ads widely accessible, but airing Spanish versions featuring celebrities such as Jaime Camil from TV show 'Jane the Virgin.'
The new ad, which aired on November 1st, is the first holiday spot from Target's 'Together's the Joy' campaign. The ad begins with two children who find a home in need of a little holiday cheer. The kids enlist the help of their favorite toys to bring the home to life, thus kicking off an ongoing home improvement story. Though the first ad does not feature any products from the Gaines' new line, the campaign is designed to put the spotlight on the new private label brand.
Target will also make the new ads widely accessible, but airing Spanish versions featuring celebrities such as Jaime Camil from TV show 'Jane the Virgin.'
Trend Themes
1. Home Improvement-themed Advertising - The use of home improvement themes in holiday advertising presents an opportunity for disruption in the advertising industry.
2. Influencer-driven Product Promotion - Partnering with influencers, such as Chip and Joanna Gaines, to promote new product lines presents an opportunity for disruption in the marketing industry.
3. Multilingual Advertising Campaigns - The use of multilingual advertising campaigns featuring celebrities presents an opportunity for disruption in the retail industry.
Industry Implications
1. Advertising - Home improvement-themed advertising provides an opportunity for disruption in the advertising industry through innovative storytelling techniques.
2. Marketing - Influencer-driven product promotion allows for disruptive approaches to marketing strategies, particularly for private label brands in the home improvement industry.
3. Retail - Multilingual advertising campaigns featuring celebrities can disrupt the retail industry's traditional approach to reaching diverse audiences and expanding markets.
0.5
Score
Popularity
Activity
Freshness
