FabFitFun Live is a QVC-Style Show for Its Subscription Box Contents
Justin Lam — October 1, 2018 — Pop Culture
References: fastcompany
Launched as a daily Facebook show, FabFitFun Live is a unique subscription box showcase that harkens back to The Shopping Channel showcases for a new generation. Designed as two hours of live programming, FabFitFun Live offers item demonstrations, beauty tips, dating advice and DIY project tutorials, all of which are focused on the contents of the FabFitFun subscription box. The show will be hosted on the brand's Facebook page between 11 AM and 1 PM PT on weekdays.
The FabFitFun Live show is not FabFitFun's first attempt at content creation for its subscriptions boxes. Since its inception, the boxes have come with a magazine that describes the contents of the box in a fun and innovative way. This magazine also includes various interviews and stories regarding the box and its various creators.
Image Credit: FabFitFun
The FabFitFun Live show is not FabFitFun's first attempt at content creation for its subscriptions boxes. Since its inception, the boxes have come with a magazine that describes the contents of the box in a fun and innovative way. This magazine also includes various interviews and stories regarding the box and its various creators.
Image Credit: FabFitFun
Trend Themes
1. Live Shopping - The trend of hosting live shows to showcase and sell subscription box contents provides an immersive shopping experience for customers.
2. Branded Content - The use of content creation such as magazines and online shows enhances the value and engagement of subscription box offerings.
3. Personalized Experiences - Subscription box companies are incorporating beauty tips, dating advice, and DIY project tutorials to create personalized experiences for their customers.
Industry Implications
1. E-commerce - The e-commerce industry can benefit from implementing live shows to promote and sell subscription box contents in an interactive and engaging way.
2. Media and Entertainment - The media and entertainment industry can explore opportunities to create branded content that adds value and builds a strong community around subscription box offerings.
3. Beauty and Lifestyle - Beauty and lifestyle industries can leverage personalized experiences to offer customers additional value and engage with them on a deeper level.
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