Interflora's Ad Considers the Value of Giving to Loved Ones
Riley von Niessen — November 28, 2016 — Marketing
References: interflora.dk & youtube
Interflora, a floral company that's based in Copenhagen, Denmark created a heartfelt Christmas campaign for Danes with help from Brandhouse, an advertising agency. Titled 'Captain Bobo's Christmas,' the ad begins with a young girl, who connects with a one-eyed teddy bear she spots in her classroom, an environment which she seems to find a little intimidating.
After this, she's with the teddy bear every day, showing the development of her friendship with it. She and her mother start getting ready for the holidays, however she always remembers to give the teddy bear her attention -- despite that she can't physically be near it. With this, Interflora reminds consumers of the importance of paying attention to their loved ones over the holidays -- especially those who they aren't able to see.
After this, she's with the teddy bear every day, showing the development of her friendship with it. She and her mother start getting ready for the holidays, however she always remembers to give the teddy bear her attention -- despite that she can't physically be near it. With this, Interflora reminds consumers of the importance of paying attention to their loved ones over the holidays -- especially those who they aren't able to see.
Trend Themes
1. Emotional Advertising - Creating heartfelt advertisements that connect emotionally with viewers can generate strong brand loyalty and engagement.
2. Importance of Connection - Highlighting the value of personal connections and relationships can resonate with consumers and drive meaningful interactions.
3. Attention to Loved Ones - Emphasizing the importance of showing love and attention to loved ones, even when physically apart, can foster strong emotional connections.
Industry Implications
1. Floral Retail - Floral retailers can leverage emotional advertising to connect with consumers and promote the act of gifting flowers as a way to show love and appreciation.
2. Advertising and Marketing - The advertising and marketing industry can explore new ways to evoke emotions and create authentic connections between brands and consumers.
3. Toy Manufacturing - Toy manufacturers can explore the concept of creating personalized toys that foster emotional connections and serve as meaningful gifts for loved ones.
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