LEGO's Shake Up Imagination Ad Plays on the Idea of Shaking Holiday Gifts
Katherine Pendrill — November 6, 2017 — Life-Stages
The new 'Shake Up Imagination' spot from LEGO is a clever holiday ad that plays on the childhood ritual of shaking a gift before unwrapping it. The ad not only captures the excitement that comes from trying to guess what one has received, but it also plays on the popular YouTube phenomenon of 'unboxing.'
In the new Shake Up Imagination ad, several unsuspecting kids are presented with carefully wrapped gifts and are asked to guess what's inside. The kids are seen frantically shaking their gifts, resulting in the iconic sound of LEGO bricks tumbling around. The children then begin imagining all the different things they could build with their LEGO bricks before even opening the boxes.
While simple, the new LEGO ad perfectly captures the childhood wonder and excitement associated with shaking up a present during the holiday season.
In the new Shake Up Imagination ad, several unsuspecting kids are presented with carefully wrapped gifts and are asked to guess what's inside. The kids are seen frantically shaking their gifts, resulting in the iconic sound of LEGO bricks tumbling around. The children then begin imagining all the different things they could build with their LEGO bricks before even opening the boxes.
While simple, the new LEGO ad perfectly captures the childhood wonder and excitement associated with shaking up a present during the holiday season.
Trend Themes
1. Imaginative Unboxing Advertisements - The use of unboxing coupled with imagination in advertising campaigns.
2. Childhood Nostalgia Marketing - Creating campaigns that tap into the nostalgic memories of consumers' childhoods.
3. Interactive Advertising - The use of interactive ads to engage consumers and create a memorable experience.
Industry Implications
1. Toy Industry - The use of creative marketing campaigns to elicit sales in the toy industry.
2. Advertising Industry - Creating a niche in the advertising industry by creating campaigns that make use of nostalgia.
3. Social Media Industry - Exploring the possibility of using interactive advertisements to engage social media users.
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