This Cake Maternity Bra Transitions from Pregnancy to Nursing
Laura McQuarrie — November 18, 2015 — Fashion
References: cakematernity & businesswire
For many expectant mothers, purchasing a whole new wardrobe can be a big expense, but this maternity bra helps to cut down costs by doing a double duty.
Like most of the bras from Cake Maternity, the Rock Candy bra follows with the theme of confectionery naming conventions. This transformative bra is designed to evolve with a woman through pregnancy and postpartum nursing.
Like a regular bra, Rock Candy provides support and has adjustable straps. What sets its design apart are considerate features like removable foam pads, soft-grip straps and a side sling for nursing. The stylish maternity bra is available in four hues—colors like nude, black, brown and coral that are flexible enough to fit into any woman's wardrobe.
Like most of the bras from Cake Maternity, the Rock Candy bra follows with the theme of confectionery naming conventions. This transformative bra is designed to evolve with a woman through pregnancy and postpartum nursing.
Like a regular bra, Rock Candy provides support and has adjustable straps. What sets its design apart are considerate features like removable foam pads, soft-grip straps and a side sling for nursing. The stylish maternity bra is available in four hues—colors like nude, black, brown and coral that are flexible enough to fit into any woman's wardrobe.
Trend Themes
1. Multiuse Maternity Wear - Designing maternity wear that can transition from pregnancy to postpartum nursing presents an opportunity for cost savings and convenience for expectant mothers.
2. Confectionery Naming Conventions - Using confectionery-themed names for maternity wear creates a unique and playful brand identity for companies like Cake Maternity.
3. Considerate Design Features - Incorporating features like removable foam pads, soft-grip straps, and side slings in maternity bras offers enhanced comfort and functionality for nursing mothers.
Industry Implications
1. Maternity Fashion - The maternity fashion industry can explore the potential of designing multiuse maternity wear that adapts to the changing needs of expectant and nursing mothers.
2. Branding and Marketing - Companies can use playful and unique naming conventions, like confectionery themes, to create a memorable brand identity for their maternity wear products.
3. Apparel Manufacturing - Manufacturers can focus on incorporating considerate design features, such as removable foam pads and soft-grip straps, in maternity bras to cater to the needs of nursing mothers.
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