This Company Designed a Reversible Bra That Requires No Underwire
Katherine Pendrill — September 24, 2015 — Fashion
References: kickstarter & psfk
'Knix Wear' recently unveiled a reversible bra that is made from anti-microbial materials. Although there are a wide variety of bras available to consumers, the majority feature the same basic construction. Knix Wear has reinvented the conventional bra with a revolutionary new design.
The 'Evolution Bra' is a reversible undergarment that is comfortable, versatile and high-tech. The bra features eight wearable options in one, which allows the wearer to seamlessly transition from one activity to the next. Designed with active women in mind, the bra is made from high-performance fabric that contains anti-microbial properties. The fabric not only fights odor-causing bacteria, but it also mounds to the wearer's unique body shape. The technically advanced construction means that the bra provides lift and support without the need for an underwire.
The reversible bra provides a more comfortable and supportive option for women of nearly all shapes and sizes.
The 'Evolution Bra' is a reversible undergarment that is comfortable, versatile and high-tech. The bra features eight wearable options in one, which allows the wearer to seamlessly transition from one activity to the next. Designed with active women in mind, the bra is made from high-performance fabric that contains anti-microbial properties. The fabric not only fights odor-causing bacteria, but it also mounds to the wearer's unique body shape. The technically advanced construction means that the bra provides lift and support without the need for an underwire.
The reversible bra provides a more comfortable and supportive option for women of nearly all shapes and sizes.
Trend Themes
1. Reversible Undergarments - Disruptive innovation opportunity: Designing reversible undergarments with high-performance fabrics and advanced construction techniques for enhanced comfort and versatility.
2. Anti-microbial Materials - Disruptive innovation opportunity: Incorporating anti-microbial properties into various products to combat odor-causing bacteria and provide added hygiene benefits.
3. Wireless Bras - Disruptive innovation opportunity: Developing bras that offer lift and support without the traditional underwire, utilizing alternative technologies or materials.
Industry Implications
1. Apparel Manufacturing - Disruptive innovation opportunity: Integrating high-performance fabrics and advanced construction techniques in the apparel manufacturing industry to create more comfortable and versatile products.
2. Textile Technology - Disruptive innovation opportunity: Advancing textile technology to incorporate anti-microbial properties for enhanced hygiene and odor control in a wide range of products.
3. Intimate Wear - Disruptive innovation opportunity: Redefining the design and functionality of intimate wear by creating wireless bras that offer superior comfort and support to a variety of body shapes and sizes.
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