'The Catorialist' Plays on 'The Sartorialist' with Chic Cats
Leslie Chen — November 13, 2011 — Lifestyle
References: thecatorialist.blogspot & blog.urbanoutfitters
Fashionistas will be familiar with The Sartorialist blog, but animal lovers will definitely say that The Catorialist features more style than mere humans can handle. The blog works just like The Sartorialist, but features cats instead of people.
From the streets of Milan to Los Angeles, The Catorialist captures felines as they strut down the street in their finest furs. The most hilarious part of the blog may be the captions underneath the photographs. With lines like "I love his pairing of the vintage bell, snap collar (reflective!), and his austere tag. Masculine, but still playful," it's hard not to fall in love with The Catorialist.
Cat lovers and fashion lovers alike should check out The Cartorialist for a sassy combination of both.
Implications - Consumers are looking for products they can relate to on an emotional level. Companies could connect their items with an element affiliated with shoppers' personal lives in order to increase their popularity on the market.
From the streets of Milan to Los Angeles, The Catorialist captures felines as they strut down the street in their finest furs. The most hilarious part of the blog may be the captions underneath the photographs. With lines like "I love his pairing of the vintage bell, snap collar (reflective!), and his austere tag. Masculine, but still playful," it's hard not to fall in love with The Catorialist.
Cat lovers and fashion lovers alike should check out The Cartorialist for a sassy combination of both.
Implications - Consumers are looking for products they can relate to on an emotional level. Companies could connect their items with an element affiliated with shoppers' personal lives in order to increase their popularity on the market.
Trend Themes
1. Fashionable Feline Blogs - Opportunity for companies to tap into the emotional connection between consumers and their pets by creating fashionable feline-focused blogs
2. Animal-inspired Fashion - Disruptive innovation opportunity for brands to create clothing and accessories inspired by cats and other animals
3. Humorous Photo Captioning - Opportunity for companies to incorporate witty and humorous captions into their marketing materials to engage consumers
Industry Implications
1. Pet Accessories - The pet accessories industry can leverage the popularity of fashionable feline blogs by creating trendy and stylish accessories for cats
2. Fashion and Apparel - Fashion brands can explore animal-inspired fashion trends and create clothing collections that feature cat-themed designs
3. Digital Marketing - Companies in the digital marketing industry can offer services to help brands incorporate clever and funny captions into their online content
4.7
Score
Popularity
Activity
Freshness
