These Good Night Mattress Ads Make Shut-Eye Inevitable
Amelia Roblin — July 1, 2011 — Pop Culture
References: jiajie.cn & adsoftheworld
For many people, sleep is often needed but seldom settles when it's sought, but these Good Night Mattress ads recommend a product that will have you snoring even during times of intense mental and physical stimulation.
The J&J advertising agency of Shanghai, China, staged these amusing prints with bed cushions in unexpected places. One has been positioned at the base of a jail wall, and the other just inside an open window of a house. On the first bare mattress, two escaped prisoners are passed out, and in the second ad a thief is also unconscious. The scenes suggest that the perpetrators were overcome with fatigue the moment they made contact with each comfortable pad. These Good Night Mattress ads assert that you will "Fall asleep immediately," so it seems this robber and these convicts need to rethink their entry and exit strategies -- should they get second chances.
The J&J advertising agency of Shanghai, China, staged these amusing prints with bed cushions in unexpected places. One has been positioned at the base of a jail wall, and the other just inside an open window of a house. On the first bare mattress, two escaped prisoners are passed out, and in the second ad a thief is also unconscious. The scenes suggest that the perpetrators were overcome with fatigue the moment they made contact with each comfortable pad. These Good Night Mattress ads assert that you will "Fall asleep immediately," so it seems this robber and these convicts need to rethink their entry and exit strategies -- should they get second chances.
Trend Themes
1. Innovative Mattress Advertising - These Good Night Mattress ads demonstrate the potential for creative and unexpected advertising strategies in the mattress industry.
2. Promoting Sleep Health - The Good Night Mattress ads highlight the growing trend of promoting better sleep and its impact on overall health and well-being.
3. Creating Product Differentiation - These ads showcase the opportunity for mattress brands to differentiate themselves by emphasizing the unique sleep experiences their products offer.
Industry Implications
1. Advertising - The Good Night Mattress ads present a disruptive innovation opportunity for the advertising industry to create unique and engaging campaigns that capture consumers' attention.
2. Mattress Manufacturing - These ads demonstrate the potential for disruptive innovation in how mattress brands market and promote their products, influencing consumer preferences and purchasing decisions.
3. Sleep and Wellness - The Good Night Mattress ads contribute to the ongoing disruption and innovation in the sleep and wellness industry by highlighting the importance of quality sleep for overall health and promoting products that facilitate better sleep.
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