'Sweet Tweet' is Uniform's Marketing Twist for Gaining Followers
Josh Mears — January 23, 2012 — Marketing
References: uniform.net & adweek
Accumulating more Twitter followers has never tasted so good, thanks to British agency Uniform’s new Sweet Tweet philosophy. Uniform is a British communications agency that has found a brilliant new way to garner followers, and therefore increase its virtual voice. Using Sweet Tweet, Uniform is now a company many -- even those who have no interest in branding -- know and associate with fun and creativity.
Sweet Tweet is a gumball machine that is hooked up to a computer which emits a gumball each time someone follows the company on Twitter. After registering a follow, the cuckoo looking atop of the machine lets out a whoot, and the gumball falls down a series of shoots reminiscent of the children's game 'Mousetrap’ where it then come to a halt and an employee enjoys the sweet taste of Twitter followers.
Uniform should be credited with creating a new venture in which customers and followers can feel a part of a brand, this one courtesy of Sweet Tweet puts a sugary twist on viewer engagement.
Sweet Tweet is a gumball machine that is hooked up to a computer which emits a gumball each time someone follows the company on Twitter. After registering a follow, the cuckoo looking atop of the machine lets out a whoot, and the gumball falls down a series of shoots reminiscent of the children's game 'Mousetrap’ where it then come to a halt and an employee enjoys the sweet taste of Twitter followers.
Uniform should be credited with creating a new venture in which customers and followers can feel a part of a brand, this one courtesy of Sweet Tweet puts a sugary twist on viewer engagement.
Trend Themes
1. Virtual Engagement - Disruptive innovation opportunity: Create interactive experiences that engage customers and followers in a virtual space, increasing brand loyalty.
2. Gamification - Disruptive innovation opportunity: Incorporate game-like elements, such as rewards and achievements, into digital marketing strategies to incentivize customer engagement.
3. Creative Marketing - Disruptive innovation opportunity: Develop unconventional and memorable marketing campaigns that stand out from competitors, leaving a lasting impression on consumers.
Industry Implications
1. Digital Marketing - Disruptive innovation opportunity: Utilize innovative technologies and strategies to enhance customer engagement and drive measurable results in digital marketing campaigns.
2. Brand Activation - Disruptive innovation opportunity: Find unique ways to activate brands and create immersive experiences that resonate with consumers, ultimately increasing brand awareness and loyalty.
3. Interactive Advertising - Disruptive innovation opportunity: Incorporate interactive elements, such as gamified ads or personalized experiences, into advertising campaigns to capture and retain audience attention.
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