Opting for a homemade approach, consumers subscribe to ingredient delivery for meals
Implications - Brands are augmenting take-out and grocery for consumers to be a hybrid of both, with the ability to offer a prepackaged meal that must be prepared. Fitting in with niche subscription world that boasts experience and novelty, ingredient and pre-authorized meal delivery is rapidly being adopted as a means to appeal to the novice chef, bachelor/bachelorette and working parent.
Trend Themes
1. Ingredient and Meal Delivery Services - As brands offer prepackaged meals that must be prepared, niche subscription service providers in the food industry are attracting novice cooks and working parents by allowing them to cook their meals with pre-authorized meals and ingredients delivered to their homes.
2. Recipe Kit Delivery Services - Subscription services that provide hassle-free dinner solutions for busy families and delicious meal inspiration for cooking enthusiasts are on the rise.
3. Healthy and Gourmet Meals on Demand - Meal delivery startups are specializing in providing organic and locally sourced, unprocessed, and nutrient-dense meals. At the same time, gourmet meal kit providers are giving consumers the ability to cook high-end meals at home.
Industry Implications
1. Food Delivery Services - Food delivery companies are finding ways to shorten the gap between take-out and grocery with services such as ingredient and pre-authorized meal delivery.
2. Meal Kit Subscriptions - Meal kit delivery companies are on the rise due to their ability to provide a solution for busy families, aspiring home chefs, and health-conscious consumers.
3. Premium Protein Subscription Services - Subscription services that focus on delivering high-end proteins, such as dry-aged, smoked and marinated meats, are on the rise as consumers look for more convenient ways to cook healthy and delicious meals at home.
