This Adult Coloring Book from Bizwomen Comments on Pay Inequality
Laura McQuarrie — April 12, 2016 — Social Good
References: bizjournals
In order to mark Equal Pay Day, Bizwomen created 'The 79.8 % Coloring Book' in order to bring awareness to ongoing pay inequality issues.
Through a series of illustrations, the downloadable PDF coloring book underlines a core message: on average, women's salaries are 79.8 percent of men's. In order to illustrate this fully, the book features only partial drawings of soccer balls, computers, unicorns and cheques, representing significant wage gaps. For greater awareness-raising, Bizwomen encourages people to share photos of their colored creations with the #EqualPayDay tag on social media.
Considering that adult coloring books are now seeing their time in the spotlight, this is a clever and lighthearted medium for Bizwomen to use to address a serious issue in the United States and beyond.
Through a series of illustrations, the downloadable PDF coloring book underlines a core message: on average, women's salaries are 79.8 percent of men's. In order to illustrate this fully, the book features only partial drawings of soccer balls, computers, unicorns and cheques, representing significant wage gaps. For greater awareness-raising, Bizwomen encourages people to share photos of their colored creations with the #EqualPayDay tag on social media.
Considering that adult coloring books are now seeing their time in the spotlight, this is a clever and lighthearted medium for Bizwomen to use to address a serious issue in the United States and beyond.
Trend Themes
1. Awareness Through Art - The rise of coloring books as an adult hobby creates an opportunity for companies to create awareness materials in a fun and interactive way.
2. Gender Equality Advocacy - As gender pay gap remains an issue in many countries, there is a growing demand for companies to create advocacy materials that promote equal opportunities and treatment.
3. Social Media Campaigns - As social media platforms continue to grow in popularity, businesses can utilize them to create more visibility and spread messages effectively through hashtag campaigns.
Industry Implications
1. Publishing - The publishing industry can create interactive mediums like coloring books that promote awareness and advocacy on social issues to target a range of audiences.
2. Human Resources - HR departments can utilize the creative medium of coloring books to open up dialogues and workshops around topics like diversity, inclusion and equity in the workplace.
3. Education - Educational institutions can adopt mediums like coloring books as effective tools to teach young students about significant social issues, and facilitate engagement in class.
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