Millennials recreate their favorite pop culture icons with stylized beverages
Implications - In the spirit of making the act of imbibing more experiential, many consumers have turned to pop culture for inspiration. No longer reserved for themed parties and occasions, cinematic or literary inspired beverages are associated with the millennial-heavy fandom culture, and provide allure for consumers by appealing directly to their interests.
Workshop Question - Leveraging the consumer obsession with pop culture, which area of your business could you incorporate pop culture into?
Trend Themes
1. Pop Culture-inspired Beverages - Consumers are increasingly turning to pop culture for inspiration when looking for new and unique beverages.
2. Themed Cocktail Guides - Books and other curated guides to cocktail recipes inspired by movies, books, or fictional characters are becoming more popular as consumers seek out new ways to make their drinking experiences more unique and memorable.
3. Magic-inspired Food and Beverage Establishments - Magic and wizardry-themed restaurants and bars are becoming increasingly popular, offering customers a chance to immerse themselves in their favorite fantasy worlds while enjoying food and drink.
Industry Implications
1. Food & Beverage - The food and beverage industry is increasingly incorporating pop culture and unique themes in their products and experiences, offering customers a chance to connect with their favorite movies and books in a tangible way.
2. Hospitality - Hotels, bars, and restaurants are incorporating popular culture and magic-themed experiences to attract customers and provide them with a unique and memorable stay or dining experience.
3. Entertainment - Movies, books, and other forms of entertainment are inspiring food and beverage innovations as consumers seek new ways to connect with their favorite fictional characters and stories.
6 Featured, 51 Examples:
515,092 Total Clicks
Date Range:
Jul 14 — Oct 15
Trending:
Average
Consumer Insight Topics:
