The Paul Bakery Marked Equal Pay Day with 'Bittersweet Pies'
Laura McQuarrie — April 20, 2016 — Lifestyle
References: paul-bakeries & adweek
In order to bring gender inequality issues to light for Equal Pay Day, Paul Bakery created pie chart-inspired desserts. Data on the wage gap is not not always easy to swallow, but these desserts make the experience of opening one's eyes to facts a bit more palatable.
The collection of 'Bittersweet Pies' includes ones like the 'The Misrepresentation Cake,' which shows that Romania's parliament is made up of 88% men and 'The Extremely Rich Cake' that shows only one of Romania's 25 wealthiest people is a woman.
As well as encouraging people to have thought-provoking conversations over dessert, Paul Bakery donated revenue generated from the project to the FILIA Foundation, which trains women to give them a competitive edge in the job market.
The collection of 'Bittersweet Pies' includes ones like the 'The Misrepresentation Cake,' which shows that Romania's parliament is made up of 88% men and 'The Extremely Rich Cake' that shows only one of Romania's 25 wealthiest people is a woman.
As well as encouraging people to have thought-provoking conversations over dessert, Paul Bakery donated revenue generated from the project to the FILIA Foundation, which trains women to give them a competitive edge in the job market.
Trend Themes
1. Equal Pay Awareness - Opportunity to create products or marketing campaigns that bring attention to gender inequality in the workforce and support organizations that strive for equal pay.
2. Data-inspired Desserts - Opportunity to create unique products, packaging or marketing campaigns that use data visualizations as a creative component.
3. Socially Responsible Donations - Opportunity to create socially responsible products or marketing campaigns that donate proceeds to organizations that support social justice causes.
Industry Implications
1. Food & Beverage - Opportunity to create data-inspired desserts to support social justice causes or raise awareness for an organization or cause.
2. Marketing & Advertising - Opportunity to use data visualizations as a unique component in marketing and advertising campaigns for social justice causes.
3. Non-profit & Social Advocacy - Opportunity to partner with food and beverage companies to create socially responsible products that donate a portion of proceeds to support causes for social justice.
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