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Camping Collab

Unlikely brands are collaborating with those in the outdoor/adventure space

Trend - Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base. Everything from K-pop camping gear collaborations to home furnishing chains offering adventure-friendly products and decor can now be found in this space.

Insight - Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure. More consumers are turning to recreational hobbies like hiking and camping as an alternative, and brands unrelated to this space are jumping in on the trend as a result.
Workshop Question - What is an unlilkely brand that your business could collaborate with?
Trend Themes
1. Collaborations with Outdoor Clothing and Gear Companies - Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base.
2. Rising Popularity of Outdoor Adventuring - Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure.
3. Innovative Camping Gear and Decor - The trend of outdoor adventuring and collaborations with outdoor clothing and gear companies has created opportunities for unique and innovative camping gear and decor.
Industry Implications
1. Retail Industry - Retail industry professionals can look into creating collaborations with outdoor clothing and gear companies to expand their customer base and explore opportunities for innovative camping gear and decor.
2. Hospitality Industry - Hospitality industry professionals can offer immersive rewards to camping enthusiasts through innovative sweepstakes and promotions.
3. Alcohol Industry - The alcohol industry can explore opportunities to create flame-free solutions for campers and promote conservation of forests and other natural resources.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
183,011 Total Clicks
Date Range:
Sep 20 — Aug 22
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Luxury Camping Apparel
Luxury Camping Apparel
The North Face X Gucci Just Announced a New Collection with Limited Details
The North Face and Gucci recently announced on Instagram that the two apparel brands are joining forces for a new collaboration. The announcement included teaser clips on the Gucci Instagram page... MORE
Beer-Branded Solar Cookers
Beer-Branded Solar Cookers
The Busch Light Solar Cooker is Perfect for Camping and More
The Busch Light Solar Cooker is the perfect flame-free way for campers to enjoy a meal on their next outdoor adventure. According to the brand, “there’s a dire need for a solution like this,... MORE
Adventurous Decor Collections
Adventurous Decor Collections
Airstream x Pottery Barn Takes the Comfort of Home to Go
The Airstream x Pottery Barn Collection perfectly captures the spirit of adventure and it makes it easy to take the comforts of home on the go. The retailer’s collaboration with the iconic... MORE
K-Pop Outdoor Gear Collaborations
K-Pop Outdoor Gear Collaborations
Helinox Teams with BTS for its New Outdoor Gear Collection
BTS, the Grammy-nominated K-Pop group, collaborated with Helinox to launch an all-new outdoor gear collection on April 8. Ideal for family camping trips, this collection features essential outdoor... MORE
Utility-Focused Outerwear Clogs
Utility-Focused Outerwear Clogs
Nicole Mclaughlin's Crocs Arrive with Headlamps and More
Nicole McLaughlin’s Crocs were made in collaboration with the shoe brand, offering something completely unique and unexpected that’s sure to appeal to the more outdoorsy consumer.... MORE
Outdoorsy Summer Sweepstakes
Outdoorsy Summer Sweepstakes
Hipcamp & REI are Offering Immersive Rewards to Camping Enthusiasts
Hipcamp, a company that offers access to camping and other outdoor experiences via a mobile app and website, has teamed up with none other than retail and outdoor gear company REI to offer summer... MORE
Outdoor-Inspired Sneaker Models
Outdoor-Inspired Sneaker Models
STORY mfg. and Reebok Join on Two New Sneaker Models
STORY mfg. and Reebok work in collaboration on a set of sneakers for the season. The main inspiration behind the line up celebrates the beauty of the outdoors. The silhouettes that make up the pack... MORE

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