Brands highlight the SPF content of clothing and other outdoor items
Trend - As SPF protection becomes more important to the average consumer, brands that offer products like clothing and outdoor gear are increasingly highlighting the sun protection that their products provide.
Insight - Consumers have been focusing more on preventative health, and one change that's been particularly significant in recent years is avoiding the sun, or protecting oneself from it. Sun protection is now a priority for consumers as they understand its impact on both their health and physical appearance, and they're turning to brands that will help them stay protected.
Insight - Consumers have been focusing more on preventative health, and one change that's been particularly significant in recent years is avoiding the sun, or protecting oneself from it. Sun protection is now a priority for consumers as they understand its impact on both their health and physical appearance, and they're turning to brands that will help them stay protected.
Workshop Question - How is your brand prioritizing customers' preventative health rituals?
Trend Themes
1. SPF Protection Trend - As consumers focus more on preventative health, sun protection is becoming a priority for average consumers.
2. Customizable Activewear - Brands like Machines For Freedom are offering consumers affordable and versatile activewear that satisfies individual preferences.
3. Bugs & UV Rays Protections Trend - Backyard and camping enthusiasts are looking for solutions that protect from bugs and UV rays, as seen in the popularity of products like the Alvantor Screen House.
Industry Implications
1. Outdoor Sports & Recreation - Innovative SPF activewear and oversized tents offer opportunities for brands targeting outdoor sports and recreation enthusiasts.
2. Fashion & Apparel - Customizable activewear and fashionable SPF bathing suits offer opportunities for brands targeting fashion and apparel markets.
3. Home & Garden - Bug and UV protection trends provide opportunities for brands targeting the home and garden markets with products like the Alvantor Screen House.
4 Featured, 36 Examples:
142,719 Total Clicks
Date Range:
Jul 20 — May 21
Trending:
Warm
Consumer Insight Topics:
