Silk Oatmilk is Highlighting a New Formula and Packaging
Michael Hemsworth — May 25, 2021 — Marketing
References: silk & drugstorenews
The Silk Oatmilk beverage range has been revamped by the brand to ensure a high-quality product for the consumer in search of a dairy alternative to use in their favorite meals and recipes. The range includes Original, 0g Sugar, Extra Creamy and Vanilla, which are all made using an improved formulation that includes oats naturally grown on the field. The oats are ground upon being harvested before being soaked and slow-cooked to help unlock the highest quality finally product that is then blended with filtered water, vitamins and minerals to boot.
The Silk Oatmilk beverage range is Non-GMO Project Verified, and focuses on a free-from recipe that has no dairy, nuts, soy, gluten, cholesterol, carrageenan, artificial flavors or artificial colors in the mix.
The Silk Oatmilk beverage range is Non-GMO Project Verified, and focuses on a free-from recipe that has no dairy, nuts, soy, gluten, cholesterol, carrageenan, artificial flavors or artificial colors in the mix.
Trend Themes
1. Non-dairy Milk Alternatives - There is a growing trend of consumers seeking out non-dairy milk alternatives that are free from artificial ingredients and meet dietary restrictions or preferences, creating opportunity for brands to innovate in this space.
2. Natural Ingredient Formulations - Consumers are increasingly interested in food products made with natural, whole food ingredients, leading to an opportunity for brands to formulate their products with a focus on high-quality, natural ingredients that meet consumers' needs and preferences.
3. Sustainable Packaging Solutions - As consumers become more environmentally conscious, there is a growing trend towards sustainable packaging solutions like recyclable or compostable materials, providing an opportunity for brands to innovate in packaging while reducing their environmental impact.
Industry Implications
1. Plant-based Food Industry - As the plant-based food industry continues to grow, there is an opportunity for brands to innovate in non-dairy milk alternatives and cater to changing consumer preferences and dietary restrictions.
2. Clean Label Industry - Brands that prioritize incorporating natural, whole food ingredients into their products and transparency in labeling can appeal to consumers seeking out clean label options.
3. Sustainable Packaging Industry - With the trend towards sustainable packaging gaining momentum, there is an opportunity for brands to explore innovative and eco-friendly packaging solutions for their products.
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