Bausch + Lomb Ocuvite Adult 50+ is Enhanced with Vitamin D
Michael Hemsworth — October 4, 2022 — Marketing
References: bausch & drugstorenews
The Bausch + Lomb Ocuvite Adult 50+ eye vitamin supplement is an effective health product for mature consumers to incorporate into their everyday routine. The supplement is enhanced with vitamin D and is meant to help support healthy cell function thanks to lutein, zeaxanthin and omega-3s in the mix. The supplement is arriving at all major retailers in the US starting in October in the vitamin aisle and will come in 50-count bottles for $12.85.
President of Global Consumer, Surgical and Vision Care Joe Gordon commented on the new Bausch + Lomb Ocuvite Adult 50+ eye vitamin supplement saying, "The enhanced Ocuvite with vitamin D builds upon our original Ocuvite Adult 50+ vitamin to help replenish key nutrients that help protect the health of the eyes, particularly as people age. We are committed to finding ways to enhance our portfolio to continue to address the evolving needs of eye care professionals and patients.”
President of Global Consumer, Surgical and Vision Care Joe Gordon commented on the new Bausch + Lomb Ocuvite Adult 50+ eye vitamin supplement saying, "The enhanced Ocuvite with vitamin D builds upon our original Ocuvite Adult 50+ vitamin to help replenish key nutrients that help protect the health of the eyes, particularly as people age. We are committed to finding ways to enhance our portfolio to continue to address the evolving needs of eye care professionals and patients.”
Trend Themes
1. Senior Eye Health Supplements - An opportunity for health supplement companies to create more specialized and effective products for the aging population.
2. Enhanced Nutrient Supplements - A trend towards adding vitamin D and other nutrients to supplements to address specific health concerns in aging consumers.
3. Vision Care Innovation - A focus on developing new and innovative products to address the needs of aging eyes and improve vision care for seniors.
Industry Implications
1. Health Supplements - There is potential for health supplement companies to develop new products that cater specifically to the aging population and address vision health concerns in new and innovative ways.
2. Pharmaceuticals - Pharmaceutical companies can explore opportunities to develop new drugs or supplements to address age-related vision problems and improve overall eye health in seniors.
3. Vision Care - There is scope for the vision care industry to develop new tools and technologies that cater specifically to the needs of aging eyes and improve overall eye health in seniors.
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