Burt’s Bees’ New All Aflutter Waterproof Mascara is Un-Smudgeable
Nourishing waterproof mascaras combine two of the most desirable makeup formula features today—indestructible durability and wellness-minded mentality. The All Aflutter Waterproof Mascara is Burt's Bees' attempt at this.
The sustainable brand enhances the performance of this product by including Jojoba Oil and Beeswax. While the former works to soothe the skin, the latter guarantees a nice texture and a stronger hold. With a 99.1% natural origin, the volumizing smudge-proof mascara doesn't have a clumpy formula and excludes parabens, phthalates, SLS, or petrolatum.
Burt's Bees is also mindful of the moment of application. As such, the product boasts a brush with multi-length bristles that "make it easy to coat every lash and achieve exceptional volume all day long."
Image Credit: Burt's Bees
The sustainable brand enhances the performance of this product by including Jojoba Oil and Beeswax. While the former works to soothe the skin, the latter guarantees a nice texture and a stronger hold. With a 99.1% natural origin, the volumizing smudge-proof mascara doesn't have a clumpy formula and excludes parabens, phthalates, SLS, or petrolatum.
Burt's Bees is also mindful of the moment of application. As such, the product boasts a brush with multi-length bristles that "make it easy to coat every lash and achieve exceptional volume all day long."
Image Credit: Burt's Bees
Trend Themes
1. Nourishing Waterproof Makeup - Brands can innovate by incorporating skin-soothing ingredients into their waterproof formulas, providing customers with a long-lasting and protective product.
2. Multi-length Bristle Brushes - Incorporating brushes with various lengths of bristles can provide a more thorough coating of every lash, leading to better coverage and more volume.
3. Natural Origin Formulas - Customers are increasingly interested in chemical-free, natural formulas, making plant-based and organic ingredients a strong selling point in cosmetics.
Industry Implications
1. Cosmetics - Cosmetic brands can create a disruptive innovation opportunity by incorporating natural, nourishing ingredients into their waterproof products.
2. Beauty Tools - Innovators can create new brushes or wands designed to achieve better coverage with water-resistant products, providing more value to customers.
3. Sustainability - Sustainable brands can appeal to eco-conscious customers by developing natural, biodegradable waterproof products with recyclable packaging.
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