iwi life Launched Vegikrill in Honor of World Krill Day
Laura McQuarrie — August 30, 2023 — Lifestyle
References: iwilife & theglobeandmail
In support of World Krill Day, iwi life launched its Vegikrill krill-free vegan supplement as an alternative to krill oil that helps to protect not only krill but the many forms of ocean life that rely on it.
Vegikrill contains iwi life's triple-patented AlmegaPL(r) which has been proven to provide 1.7 times the absorption level of fish and krill oil. With its innovative formula and proven results, the algae-sourced omega supplement debunks the notion that krill oil is more bioavailable than fish oil.
Consumers are becoming increasingly conscious of the impact their dietary choices have on the environment. As such, they're shifting away from unsustainable supplements that challenge populations and ecosystems. Instead, many consumers are opting for plant-powered supplements as ethical and sustainable alternatives that still provide the key benefits they're after.
Vegikrill contains iwi life's triple-patented AlmegaPL(r) which has been proven to provide 1.7 times the absorption level of fish and krill oil. With its innovative formula and proven results, the algae-sourced omega supplement debunks the notion that krill oil is more bioavailable than fish oil.
Consumers are becoming increasingly conscious of the impact their dietary choices have on the environment. As such, they're shifting away from unsustainable supplements that challenge populations and ecosystems. Instead, many consumers are opting for plant-powered supplements as ethical and sustainable alternatives that still provide the key benefits they're after.
Trend Themes
1. Shifting Dietary Choices - Consumers are opting for plant-powered supplements as ethical and sustainable alternatives to unsustainable supplements.
2. Increasing Environmental Consciousness - Consumers are becoming more conscious of the impact their dietary choices have on the environment.
3. Disrupting Krill Oil Dominance - iwi life's Vegikrill debunks the notion that krill oil is more bioavailable than fish oil with its innovative algae-sourced formula.
Industry Implications
1. Supplement Industry - Consumers' shift towards plant-powered supplements disrupts the market and challenges traditional supplement manufacturers.
2. Sustainable Health and Wellness - The increasing focus on ethical and sustainable alternatives in supplements creates opportunities for businesses to cater to this growing market.
3. Marine Conservation - The launch of Vegikrill highlights the need for sustainable alternatives to krill oil, creating opportunities for businesses to contribute to marine conservation efforts.
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