Products with sun protection incorporate soothing botanicals
Trend - Sunscreen or SPF-incorporated products are increasingly including botanicals like chamomile for their soothing and skin-enhancing benefits. As skincare becomes more popular, so do sunscreens with multiple benefits.
Insight - Skincare continues to grow in popularity, particularly as the last year's lockdowns and restrictions have given consumers more time to focus on taking care of their skin's health and appearance. The experimentation in this space has resulted in consumers seeking out products with as many benefits as possible in order to achieve their desired results.
Insight - Skincare continues to grow in popularity, particularly as the last year's lockdowns and restrictions have given consumers more time to focus on taking care of their skin's health and appearance. The experimentation in this space has resulted in consumers seeking out products with as many benefits as possible in order to achieve their desired results.
Workshop Question - How could your brand add additional benefits to its product/service?
Trend Themes
1. Botanical Sunscreens - Consumers are increasingly seeking sunscreens with multiple benefits like soothing botanicals such as chamomile, while also offering SPF protection.
2. Cbd-infused Sunscreens - CBD is being incorporated into sunscreen solutions, offering a new level of sun protection while also promoting balance and stimulating the endocannabinoid system.
3. Tube Foundation - Brands are creating tube foundations as a convenient on-the-go solution, often with added SPF protection.
Industry Implications
1. Skincare - With skincare continuing to grow in popularity, consumers are seeking maximum benefits and added features like SPF protection.
2. CBD Products - Incorporating CBD into sunscreens offers new disruptive innovation opportunities for the CBD industry.
3. Beauty Accessories - Tube foundations offer a new format for on-the-go makeup, and can create disruption in the beauty industry in terms of packaging and application.
